Social Media Marketing – The New Trend

Author: Circle Limit Media
The SEO companies provide social media solutions that allow companies to use technology in innovative ways to ignite and cultivate conversations. These types of companies should develop campaigns from concept to implementation for social media marketing, advertising and audience outreach. The best service provider should understand the social media landscape and how to deliver complete solutions that drive results.

The emergence of social media technology has brought with it great change. Information distribution, consumer behavior, and personal and corporate transparency – whether welcomed or unwelcomed - have all changed. The desire of individuals to express opinion has not. Neither has the natural desire to congregate, converse and to socialize.

Some of the ways to implement social media marketing are:

Blogs
•    Empower members to self-publish articles, and allow others to post comments

Discussions
•    Foster member interaction via threaded discussions, giving users the option to review and respond

Commenting
•    Invite people to post and view comments related to your featured content

Polls
•    Pose key multiple choice questions and allow members to vote and view results

Live and Event Chat
•    Enable real-time private or group chats, or conduct a live, moderated chat around a featured guest or event

Ratings and Reviews
•    Allow members to become critics by rating and reviewing content, products or services

Resource Manager
•    Share, edit and store documents and multimedia of all types in one central location

User Profiles
•    Create personal profiles and search for other members who share common interests

Member Directory management
•    Search for and find people, and view their profiles and friend lists

Friend Lists
•    Build social networks of existing connections and forge new ones

Private Messaging
•    Send private messages to other members from within your profile

Leverage an exclusive technology that enables social media campaigns to gain new customers and engage with the ones you already have.

A best social meadia marketer should have the following techniques in their arsenal to create that buzz in the internet

•    Social Network Marketing
•    Social Profile and Video Channel Account Setup
•    Ongoing Profile and Channel Management
•    Targeted Friend and Fan Outreach
•    Deployment of Creative Applications/Contesting
•    Content Distribution
•    Video Distribution Across Multiple Channels
•    Promotion on Content Sharing Communities
•    Servicing to Established Blog Universe
•    Blog Outreach
•    Extensive Research of Target Blog Universe
•    Forge Connections With Lead Influencers
•    Engage In a Long-Term Dialogue
•    Turn Influential Voices Into Brand Advocates
•    Reputation Monitoring
•    Real-time Tracking of Brand Discussion
•    Report Mentions, Gauge Sentiment
•    Escalate To Client For Necessary Responses
•    Corporate Blog Management
•    Design and Setup of Corporate Blog
•    Coordination with Client To Establish a Voice
•    Scheduled Posting of Approved Content

Online conversations and collaboration take many forms. The social media and networking technologies give your business a broad range of options through which to engage, interact, connect, and share information with your employees, customers, and partners.

About the Author
Circle Limit Media is a full-service digital agency focused on providing innovative services that inspire action through Social Media Marketing in Los Angeles. Circle Limit has over 10 years experience delivering creative solutions for our client's online,  Marketing Materials needs worldwide. We bring boundless imagination with technological innovation to drive your business into the next generation.

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10 Best Practices of Social Media Marketing

Author: Twidget Media
We've recently been working with We Want It All, a women's talk show based in Miami Beach that is getting a lot of attention. Because there are many people involved and some were relatively new to the social scene I had decided to put together a list – really more of a framework if I think about it – of best practices for success in social media marketing.

OK. Ready? Here it goes…
1. Always respond. To the good and the bad. Let your audience know that you're there with them. Let them feel like they have a direct line to the show hosts.
2. Listen Intently. This is a huge mistake most people make. They want to push their own agenda and it doesn't work. This audience is the key to success, and they're telling you exactly what they want. "Give the people what they want!"
3. Be consistent. So many who have failed did so because they didn't adhere to this rule. Update consistently and produce fresh content on a schedule. People come back when they know they could be missing something. Humans are creatures of habit. Help your audience create a habit out of you.
4. Content is King. Today, he/she who has the gold does not make the rules. They simply have more money to create more content! Status updates, photos, blog posts, events, episodes, shout outs, discussion boards, press releases and articles (like how to guides). All of it is content, and you should always be adding more.
5. Create Value in Everything. This especially applies to rules two and four. Always be sure what you're posting has some type of appeal to your audience. Find out what they want and tailor your content accordingly. When people find value in what you're saying they post comments, share it and make it viral, and that's the goal!
6. Make it special. Create incentives for people to join your network and tune into the shows. Make them feel like they're a part of something exclusive and fun, even though anyone can join.
7. Stand out. The average Facebook user is connected to 80 fan pages, and Facebook has over 30 billion pieces of new content posted EACH MONTH. You're competing for attention, how are you going to get it?
8. Create Evangelists. Get your audience to promote your brand. Truly understanding your audience will allow you to appeal to them so well that they will take ownership of your brand (think Apple fans) and sell your brand for you. Nothing sells products faster than your own customers (through comments, testimonies, sharing content, etc.)
9. Measure results. Look at your inputs and correlate them with the outputs. In other words, see if what you're doing is working, and identify which things generate the biggest buzz.
10. Have (a lot) of fun and love what you do. It may not always be smooth sailing, but when you're audience sees the genuine passion for what you're doing you can be sure they'll listen up.

About the Author
Twidget is a Jacksonville Internet Marketing company. Learn more and become our fan on Facebook today!

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5 Most Effective and Successful Social Media Marketing Tips

Author: Cyras John
The ultimate goal and the primary purpose of performing Social Media Marketing campaign is to get maximum sales. Social media marketing is capable of delivering explosive traffic and exposure to the website if done properly. The social networking sites and social media provide unbelievable opportunities for bloggers and website owners to reach larger audience.

The demand of Social media marketing has increased by 300% since last 2 years compared to search engine marketing. With proper approach of marketer's and optimum use of blogs, discussion forums, social news sites, etc. will be helpful to increase the credibility of the organization.
Top 5 tips that might help to bring significant results by effective social media marketing campaign -
1] Take Time to Understand Social Media
One of the biggest mistakes made by people who are new to social media is they directly start promoting their own content without understanding it much. Proper time should be taken to get familiar with social media sites, to interact with other users, and to learn how actually the sites work, without worrying about submitting or promoting the content for a while. It is important to understand first how typically users think and how they react to different styles of content. By this, you will be able to create the content that will appeal them and it will also help you to get a solid foundation in the social media. This can be useful for getting effective results as well as for future marketing efforts.
2] Build Your Network
Your network is one of the most important factors that will determine the success rate with social media marketing. It is difficult to be successful without having a number of strong connections. People using same social media sites and interested in the same kind of content as you, should be included in the network. A good successful blogger and social media marketer is always very well connected.
3] Use of Relevant Button on Website
Voting buttons and widgets can be useful and effective for SMM when used properly. For using voting button effectively, it is important to connect the social media sites that you are targeting and the sites that your visitors are likely to use. Logically, having 1 to 3 voting buttons on blog posts is most effective. Twitter buttons are very popular and effective nowadays as it reminds your visitors that they can now vote for you.
4] Maximum use of Twitter
It has been noticed that Twitter is generating positive results. This doesn't mean that constantly you need to send out the tweets about anything and everything. The first thing to do is create an account and start following some people. Once that is done, you can then reply to their tweets, start your own conversations, and click through to other users who have been mentioned and follow them if you think that their tweets are useful. You can also share a link of your website whenever you update it with new content or you can share your blogs with your followers. As and when your influence will grow, your results will be improved because more active followers will result to more clicks on your shared links and more re-tweets.
5] Promote Only Right Content
It is always believed that all kinds of content are not meant for social media. Content like lists, news, and controversies tends to attract attention on social media sites. For getting positive responses, it is important to create interesting content. These above five tips are the most effective ways to grab visitors to your website using social media marketing.
It is always better to hire some professional content creator for the purpose of forming creative content for you. Getting the content shared is the first step of performing successful social media marketing for the business or company. Softweb Solutions Company - The Social Media Marketing Company in Chicago provides best solutions for SMM Services worldwide.
For more information or queries, you can contact us at info@softwebsolutions.com.

About the Author
Softweb Solutions, Chicago, IL based SEO company offers Social Media Marketing & Social Media Optimization Services. Get your website promoted via Social Media Services, Social Media Marketing, Social Media Marketing Company by hiring one of the Leading SMM Expert in Chicago, Illinois, USA

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My Top Social Media Marketing Tips That Practically Guarantee Success

Author: Bill Williams
Used correctly social media marketing саn give уоu a platform fоr brand awareness, exposure, networking, anԁ a huge boost іn traffic & sales. The problem іѕ, moѕt people ԁоn't knоw hоw tо uѕе thе social media properties correctly...

Social media marketing gіveѕ you аn edge оver larger competitors. Studies show thаt mоst companies аre nоt уеt adopting social media, leaving a sweet gap fоr thе "little guy" tо ԁо big business іn thаt space.

Follow thеѕе 10 simple tips tо create уоur оwn strategy for Social Media Marketing success:


1. Map Out Your Social Media Strategy

What іѕ іt yоu mоѕt hope tо accomplish wіth уоur social media marketing plan? What response do уоu expect frоm уour target market? Ideas tо cоnѕіԁеr іn уоur оvеrall objective mіght include:

-Branding
-Networking
-Exposure
-Inbound Links/SEO
-Relationship/Trust Building
-Customer Relations (think @comcastcares оn Twitter)

2. Connect With Your Target Market

Get аn image оf уоur ideal customer оr website visitor clеаrlу іn yоur mind. Who аre thеу? What are theу searching fоr? What do thеу wаnt аnԁ neеd thе mоst? What ԁo уou feel thеy expect frоm yоu thrоugh social media communications?

Consider whаt thеy experience оn thеіr end іn еvеrуthing yоu dо. They аre thе person thаt уou wаnt tо attract intо уоur funnel, ѕо уоu wаnt to make a great impression - аnd аlѕо include a strong, specific call-to-action.

3. Offer Consistent, Quality Content

The content thаt уоu post tо social media properties ѕhоulԁ bе bоth consistent aѕ іn regular updates, and аlѕо consistent with yоur оvеrаll message or objective.

If уou аrе аn MLM recruiter fоr еxаmрle, provide quality resources fоr recruits. If уоu оwn аn ecommerce gardening site, offer gardening tips. Whatever уour message, уоu want tо make іt consistent асrоѕs thе web.

This helps уоu achieve уоur branding objectives, аnd аllows уоu tо create the perception thаt уоu want people tо hаvе оf уou оr уоur company. Anyone whо follоwѕ уоu online ѕhоulԁ easily bе аblе tо fill іn thе blank: (You/Your Company) іs knоwn fоr ___ .

Being consistent wіth уоur message anԁ уour branding аlѕо lends tоwarԁ уоur goal оf relevance аnԁ theming when іt соmеs tо SEO, оr Search Engine Optimization.

4. Focus оn Content, Not Marketing

Most people gеt thіѕ backwards. If уоu focus оn valuable, high-quality content thеn thаt content wіll dо thе marketing for уоu.

You ѕhоuldn't have tо digg оr bookmark yоur оwn content, but rаthеr focus оn writing suсh great content thаt yоur readers give іt аn unsolicited digg оr stumble for yоu.

Your job іѕ tо write, аnԁ provide easy access to social media services whеrе уоur readers саn share уоur content with thеіr friends & groups.

When people lіkе whаt yоu havе tо saу, thеу will share іt - period. And whеn thеу share іt, thе search engines wіll tаke notice. Write top quality content & updates, and lеt thе rest happen naturally.

5. Caution! Do Not Over-Optimize

Social Media Marketing cаn hеlp yоu achieve top search engine rankings fоr specific keyword phrases. But be careful... beсausе thеrе іѕ suсh a thing аѕ оvеr-optimization.

Using thе ѕаmе anchor text еvеrywhеre thаt уоu link tо (or request a link tо) уоur site leaves a 'digital footprint', throwing uр a red flag that уоu mау bе trуіng tо manipulate the search results (or PageRank).

Avoid this bу usіng natural variations іn anchor text fоr thе links thаt point back tо yоur primary website. You nееԁ a сertаіn number оf "click hеrе" оr similar links tо give balance tо уоur optimization strategy.

6. Stop Linking To Your Home Page!

Social media іs аbоut micro-topical conversations, ѕо сonѕіdеr hоw уоu саn introduce internal offers оr pages оf yоur website intо thеѕе conversations.

This wіll kеeр уоur groups anԁ followers engaged іn the topic at hand, аnԁ provide higher vаluе tо уоur readers.

These deep links, оr links pointing tо internal pages оn your site оr blog, hеlр іt gain authority іn thе search engines аs wеll. All othеr things bеіng equal bеtwеen twо identical websites, thе onе wіth morе deep links wіll outrank thе оthеr. This аlѕo gіveѕ уоu mоrе exposure іn the search engine results, ѕіnсe уour internal pages wіll begin ranking fоr specific relevant keyword phrases.

Tip: Your home page may nоt bе thе beѕt link tо share оn уour Profile whilе networking оn social sites. Consider linking tо уоur "about mе" page іnstеаԁ fоr a mоre personable introduction tо уоu аnԁ уоur site.

7. Provide a Valuable Resource

There's a reason itѕ called Social Media, anԁ nоt Self-Promotional Media. Keep thаt іn mind whеn уou cоnѕіԁеr уоur social media marketing plan.

If аll уоu post іs ѕеlf-promotional links аnԁ requests, yоu wіll eventually bеcоmе a part of thе "noise" anԁ ultimately bе filtered оut bу уоur target market. They mау nоt unfollow оr delete уоu, but they will begin tо scan оvеr уоur posts аnԁ tweets withоut evеn realizing іt.

Avoid thіs bу bесоmіng a valuable resource іn уоur niche. Share links to domains thаt уоu ԁon't оwn. And I ԁоn't mеan уоur own Squidoo pages оr Facebook profiles - I meаn domains уоu hаvе ZERO association wіth. Provide valuе tо уоur groups bу sharing relevant links anԁ resources.

You mеan, уоu want mе to *gasp* promote mу competitors?! Yes - аnd beсоme friends wіth thеm tоo. Interlinking anԁ networking iѕ powerful!

8. Social Networking

To trulу achieve your social media marketing objectives, уоu neеd tо ԁo ѕome social networking аs wеll. Forget thе word "competitor". Other publishers оr webmasters іn уоur niche wіll bе уour beѕt friends іn thе social media landscape!

Locate еvеry competitor оn yоur level (or wіthіn reasonable range) аnԁ create аn "inner circle" оf friends оr business peers. These аrе people уоu саn interview оr bе interviewed bу, exchange links wіth, joint venture with, еtс. Stop loоkіng аt thеm аѕ competition, аnԁ start loоkіng аt hоw уоu саn leverage еасh оthеrѕ' position іn thе marketplace!

Tip: Don't аѕk for favors. And ԁоn't flaunt the favors уou ԁо. Simply follow, comment оn, link tо, оr othеrwiѕе bесome "known" tо select publishers іn yоur niche. They will notice... аnd generally begin tо reciprocate. Given a lіttle time the relationship wіll form naturally аnԁ bе incredibly beneficial оn both sides.

9. Build Rapport

Get involved іn discussions, reply tо blog comments, аѕk fоr feedback (and thеn respond to іt аnԁ act оn іt!). People want tо knоw that yоu're a real person, аnd nоt јuѕt "a company" - оr worse: a bot spitting оut links аnԁ sucking іn cash.

Don't bе afraid tо havе аn opinion оr to express your thoughts оn hot topics wіthіn уоur niche. Your unique voice іn thе market will attract уоur ideal visitors аnԁ customers.

Social media gіveѕ уou аn opportunity tо bе personable. An ecommerce site haѕ іts limits whеn іt cоmes tо establishing trust аnԁ building long-term customer relationships, ѕо uѕе social media аѕ аn opportunity tо make a real connection wіth уоur target market.

10. Link Freely - And Don't Apologize For It!

This іѕ ѕоmewhаt of a combination of tips #3 anԁ #7. One thing thаt rеаllу makes mе cringe іѕ thе 2 words "shameless plug" - promise mе уоu wont evеr uѕе thаt phrase!

The people thаt follow уou, subscribe to уоur updates, оr 'friend уou' оn social media sites... wаnt tо hear уоur latest news аnd tips. If thеу ԁоn't, thеу'll quickly unfollow уоu - whісh іѕ fine. This іѕ not a numbers game оr a vanity contest - іt іѕ a means оf syndicating аnd socializing іn a professional уеt personable wау.

There іs a right аnԁ a wrong wаy tо link tо resources аnԁ content оn social media sites. The wrong wаy іѕ tо ѕay "read mу blog post" оr "visit mу website". The rіght wау іs tо share a cool link (whether іtѕ yоurѕ, оr ѕоmethіng оf interest tо уоur readers from anothеr website) аnd to open a discussion оn thаt topic.

Have a clear objective, bе a valuable resource, anԁ uѕе social media properties іn thе wаy thеу wеre intended tо bе uѕeԁ. Anything elsе wіll gеt yоu filtered оut, unfollowed, banned оr blacklisted... аnԁ ultimately bе a complete waste оf уоur time.

Done right, fоllоwing thеѕе 10 simple tips, social media marketing can currentlу grow уоur online business faster thаn аnу оthеr means.

About the Author
If you would like to really get to grips with social media marketing and discover how to tap into its enormous potential, then make sure that you check out Income Hybrid - the new course from master marketer Paul Ponna. This in-depth course covers every aspect of social media and how to leverage its awesome power to provide floods of traffic to your website and generate a job-killing income for life. Income Hybrid is a masterclass in how to promote your business and should not be missed by anyone serious about making money online.

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Social Media Lead Nurturing Debuts, And Other Marketing Stories of the Week

Gather round, inbound marketers. I have a story for you.
Actually, I have like 5 stories for you. But I didn't write any of them -- these are the best stories from around the interwebs this week that you may have missed. Which is totally understandable, because holy cow do people pump out a lot of content these days (that's good though; keep doing that inbound marketers).
Without further ado, here are the inbound marketing stories that tickled my fancy this week, and I think will help us all be better inbound marketers. And as always, share your own favorite industry stories with us in the comments!
I had to start with this one, because it is so cool! We all use social media to generate traffic and leads; we spend time and effort nurturing those leads to become customers; then we rely on closed-loop reporting to tell us how we did. Wouldn't it be great if all those activities were more integrated though, and you could actually monitor your very own leads' activity in social media so you can nurture them right then and there? You bet your buttons it would be -- which is why we at HubSpot partnered with HootSuite to make that possible. Read more about the partnership in this blog post!
By now you probably know about LinkedIn's security breach in which 65 million passwords were leaked. If not, well, go change your password and then come back.
Everything good?
Awesome. Frank Reed at MarketingPilgrim took the coverage a step further with an insightful assessment of the state of the social media security union. He believes security is at the crux of social media's success ... and you can read the post to learn why some current social media giants should invest in it lest they meet an eventual demise.
We've talked a lot about the importance of investing in mobile marketing; and I think most inbound marketers are already sold on how critical a strong organic search presence is. This article from Barry Schwartz helps us bridge the gap between the two with his report on Google's official stance on mobile SEO. It's not that the topic of mobile SEO hasn't been covered before -- but this time, it comes straight from the horse's mouth.
Marketers waffle back and forth on what really motivates shoppers to buy. If you have a great brand experience, will that trump cheaper prices from a competitor? Just how much of a role do coupons and discounts play in the buyer's decision-making process? Their importance may be bigger than you think (they were bigger than I anticipated, at least). Take a look at that and other insights in Parago's newly published study with data-backed insights on shoppers' behaviors.

To be clear, SEOmoz isn't selling snake oil. That header is a tad misleading. (On a side note, maybe we should start adding commas into these headings ... well, next week is another week.)
Now that that's cleared up, Dr. Pete at SEOmoz comes to the defense of SEOs everywhere who have been given a bad name, usually by people who don't really know what SEO is. Or, by all those grey- and black-hat people who call themselves legitimate SEOs (tsk, tsk). This post tells everyone who practices SEO how to stop feeding into the stereotype by being well-informed and learning how to work well with clients and bosses who are demanding results in the SERPs.
What else happened in marketing this week that we should know about?
Image credit: BiblioArchives / LibraryArchives

Useful Marketing Pinterest tools

Author: Chris Carter
Marketing analysts saw greater opportunities on the new social site called Pinterest. With more than 10.4 million users, 88.3 minutes spending time and 2 to 3 times more engaging compared to other sites, Pinterest is indeed an emerging powerful social media.
Besides sharing photos and videos, Pinterest can also tell the story of a business or brand and share more information through interacting and repinning. However, to fully experience the marketing advantages of Pinterest, managing any account or page must be done on a daily basis.



The pinboard owner must be observant and analyze how customers can interact with the content especially when it's about business. Good thing there are various Pinterest tools available to ensure that a business' Pinterest account will be influential, effective and updated regularly. Below are a few useful tools.

• Pinerly

Pinerly is the easiest way to increase exposure. Though currently in a beta testing stage and can only be accessed by invitation, it is helpful in many ways. It can follow pinners by helping a user find and follow pinners that have similar interests as them. It can also unfollow a group of pinners.
In addition, it helps users view popular pins and get inspired by those pins. It can also help schedule pins by timing posts keeping the followers interested and updated regularly. Lastly, it can help a user know and understand how effective and influential the site is.

• PinPuff

One of the best Pinterest tools is PinPuff. This is a new site that is designed to accurately measure the influence and reach of a certain Pinterest account. It also helps users to track pinning activities regularly and suggest tips to get a maximum advantage of Pinterest. Moreover, it helps businesses by analyzing, creating and managing marketing-related activities. Lastly, PinPuff is completely free.

• PinReach

PinReach, formerly PinClout is a fresh new analytics tool that measures the impact and pinning activity. It uses a so-called PinReach score or a numeric representation of the influence and impact of a Pinterest account.

• Url2pin

Url2pin is a free tool that helps share various websites on Pinterest. It can share a website's screenshot that uploads to the Pinterest account.

• Browser Extensions

To easily update a Pinterest account, Google Chrome has an extension called Pint It! that allows pinning posts using the shortcut. Another extension is from FireFox. It has a so-called Quick Pinterest used for easier pinning. Moreover, there is an application for an even quicker way to pin called Easypinner for Pinterest.

• Apple App

With the demands of updating social network sites while on the go, a Pinterest app on iPhone and iPad is available. It allows users to like, re-pin and pin photos or videos anywhere.
The above Pinterest tools are only a few of the things one can use to achieve an influential Pinterest account. However, there are other essential elements that need to be considered. Apart from the tools, users should also post good content that customers, followers and random users will be interested in. Remember the more interaction a site gets the more influence it can obtain.
Article Source: http://www.articlesbase.com/internet-articles/useful-marketing-pinterest-tools-5890426.html
About the Author
Langdon Trask writes about search, social media, technology, and marketing trends for SEO Los Angeles. If you would like to place a request for additional unique articles from Langdon for your site or blog, you can get articles here.

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How to Build Backlinks to Your Pinterest Profile on Auto-Pilot

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Author: DNNMedia
Have you ever wondered how you can build traffic to your site using Pinterest? If so, just know it's not that difficult to use Pinterest in building visibility to your site. Another good thing to know about the ever-growing popular pin board site is that not only can it help you build traffic, but, it can also help you to build natural inbound links, which will help move you up potentially in search engine results pages. There's also a sneaky yet legitimate tactic savvy online marketers can use, in leveraging Pinterest to their personal business advantage.
People today who were pinning to their pin boards do so to share their favorite content with others online. Businesses of all sizes are quickly building up their profiles, with images and video on Pinterest. Believe it or not, there is an additional way to build extra back links on autopilot to your profile on Pinterest. Besides pinning to your pin board and getting a link back to your website or blog, savvy online marketers can leverage the power of automated social bookmarking to naturally build back links on autopilot. You're probably wondering "how so"? Simple. All you have to do is have in automated social bookmarking account, granb the RSS feed from your Pinterest profile, click on the feeds tab in your automated social bookmarking dashboard, and place the RSS feed from your Pinterest profile in the feeds section of your social bookmarking account. Once that's done, select all of the social networking and social bookmarking services you want your newly pinned pins on your Pinterest board to be sent to. After all of the services are selected, click save. That's pretty much it. From there, every time you pin something new to your board, the automated social bookmarking service will then automatically detect new content through your RSS feed, and share it on every service you checked off in your dashboard, by way of automation. This gives you a piece of mind, because you don't have to manually do all the work yourself of sharing pins manually on every social networking and social bookmarking service you checked off, in your automated social bookmarking dashboard. Makes sense, right?

That's pretty much how you can build back links on autopilot naturally to your Pinterest pin board. If you are a heavy Internet marketer, do the math on how that can benefit your search engine optimization efforts. The automated social bookmarking service is a paid service, and is well worth spending the money on. As with any business endeavor off-line or online, always believe in yourself when trying new things. And, as with any business, you can make more or less. The choice is yours, in what you make of it. With that said, operate in faith at full strength!
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About the Author
Be apart of an online community that seeks to empower it's users with quality business networking, sharing useful information, and bringing creative minds together, in bringing out the goodness of others and companies, as we strive together in our journey to succeed in all areas of life through positive relationship building on the world wide web.

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How to Develop a Successful Social Media Marketing Campaign

Author: irisemedia
The following was posted by a high ranking Social Media Marketing company in Toronto, iRISEmedia.com.

How to Develop a Successful Social Media Marketing Campaign – Part 1 - Facebook

As an online advertising company we are presenting a series of articles on Social Media Marketing in Toronto, Ontario and the GTA. Each article will focus on one Social Media Channel and various tools and techniques which are essential in building a successful virtual presence through Social Media.

There is a lot of discussion on the importance of Social Media Marketing. This article will explain how to build your Facebook business profile and provide some tricks to make it more "likeable" by Facebook's users.

If you go to the Facebook profiles of major brands, you will see that they all have clever and playful layout which grabs the attention.

Social Media Marketing - Facebook: Custom Name and Photo

Recent Facebook updates have opened up more space for users' creativity and profile customization. Your new cover photo which will appear on your Timeline will tell users about your company even more than one might think. It can be a logo or another eye-catching and colorful picture which will draw attention of Facebook's users. Make certain to take advantage of these new features on Facebook.

Social media marketing - Facebook: Profile Picture and Thumbnail

Facebook's profile picture and thumbnail are the best places for your logo. Your logo appears every time you update your news feed or comment on news on other Social Media Networks. Show your customers and potential clients that you stay up to date with current news and interact with the world while using Social Media Networks.

Social Media Marketing - Facebook: About

Don't forget to add a short but "straight to the point" description about your company, industry and what your core business is about. When Facebook's users click an "about" button, they will see more detailed information about your company: mission, company's overview and description. As "basic info" you can add a company's major historical dates or milestones that have been reached, awards your company have received; products and contact information. Apart from your website, Social Media Networks and channels are another way to tell the world why your business stands apart from the crowd.

Social Media Marketing - Facebook: Style

What makes one brand differ from another? Consumers tend to associate various colors shades and styles with certain brands. Therefore, it's important for your brand to raise awareness among your customers through using particular color shades and one style on various Social Media Networks.

How to Develop a Successful Social Media Marketing Campaign – Part 2 - Facebook

Social Media Marketing has become an essential part of any corporate marketing strategy. In this article we will talk about new Facebook features that will help your business enhance your Social Media Marketing initiatives.

Social Media Marketing – Facebook: Give Your Feature Post a Star

If you "star" a post on your timeline, it expands to widescreen. With this new feature, you can highlight the posts (e.g. about your recent deals and offers, new products and services) that are important for your business and they will definitely grab the attention of Facebook's users.

Social Media Marketing – Facebook: Pin a Post

Another headlined post is a "pinned" post! Pin a post to the top of your timeline and it will stay there for 7 days. What will your company gain from a pinned post? It will save you time because you will no longer have to update the same post again and again. Instead, just pin your featured deal or an offer and make the Social Media Channel work for you.

Social Media Marketing – Facebook: Be a Responsible Admin

If you wanted to see the real outcome of your Social Media Marketing presence, the new Facebook admin panel is exactly what you were waiting for. Now with this new feature you will be able to view notifications and new "likes", respond to messages from Facebook's users, and view your page insights along with other useful features. Facebook is becoming increasingly business friendly further helping companies to manage their Social Media Marketing.

Social Media Marketing – Facebook: Organize Your Views and Apps

You can manage all views and apps (e.g. likes, notes, videos or even your customized apps) appearing on your Facebook profile. Swap their positions (note that you can't move the photo view), so the most important ones will appear on the first row, while others will be shown if Facebook's users click an "expand" button.

iRISEmedia.com is an internet advertising agency specializing in Social Media Marketing. We are located in Toronto, Ontario and service the GTA and all of Canada. We also serve clients in the U.S. and parts of Latin America.

How to Develop a Successful Social Media Marketing Campaign – Part 3 - Facebook

Social Media Marketing - Facebook: How to Increase "Likes"

Social Media Marketing – Facebook: How to Get More "Likes" For Your Fan Page

If you ask a Social Media Marketing specialist about the best ways to get more "Likes" on your Facebook fan page, you will probably hear the same answer: 1) having a "Like" button or a "Fanbox" on your website, blog or other Social Media Channels 2) include a link to your Facebook page in your electronic signature 3) allowing your fans to leave comments with their Facebook accounts on your website or blog.

Social Media Marketing – Facebook: Using the "@" Symbol

By adding the "@" symbol, you can reach even a wider audience. Every time you respond to a comment or announce a winner of the recent contest, write an "@" symbol before the user's name and your comment will then appear on his or her page.

Social Media Marketing – Facebook: a "Win-Win" Situation

It is important to provide active users who "like" your page with various incentives such as special deals and discounts. Make your communication interactive and fun! Run a contest, quiz, promotion or a giveaway for your fans on Facebook, and reward them.

Social Media Marketing – Facebook: Apps

Add an "Invite Your Friends" tab, "My TOP Fans" app to announce your superfans, "FAQ" tab, "Forum for Pages" tab to generate discussion, import your content from a blog through "RSS Feed" app or from a YouTube Channel through "YouTube for Pages" app, add your Pinterest, Twitter, Google + accounts to your Facebook page.

Social Media Marketing – Facebook: Promote

Integrate with other Social Media Channels, promote your page in-store, and ask friends, family and colleagues to "Like" your page!

You can read iRISEmedia's blog to learn more about ways to improve your Social Media Marketing Campaign.

iRISEmedia.com is an internet advertising agency specializing in Social Media Marketing. We are located in Toronto, Ontario and service the GTA and all of Canada. We also serve clients in the U.S. and parts of Latin America.

How to Develop a Successful Social Media Marketing Campaign – Part 4 - Twitter

Social Media Marketing – Twitter: Leverage your Website

Once you set an account on Twitter and create an appealing profile, your next step is to attract and maintain followers. Make sure that you add a widget to your website or a blog as well as add a link to your Twitter account in email signature.

Social Media Marketing – Twitter: Using the @ Symbol

Twitter is a real-life communication: add @name in your tweet, so you will personalize interaction and show others that you pay attention to their tweets; share the links of the news, articles, videos, blogs and photos with your followers; retweet your followers and experts in your field; add value to information you retweet or ask a question.

Social Media Marketing – Twitter: Using the # Symbol

Take advantage of the hashtag symbol. It is a powerful tool to organize tweets. By adding #Subject in your tweet, you can make them more searchable. Through keywords, events and trending topics, users can find you if they are interested in the same subject.

Social Media Marketing – Twitter: Twitter Lists

Create a public list of people you recommend. Through setting Twitter lists, you can follow the most recent trends in your field as well as have a chance to interact with experts and get to know the right people. Your goal is to be listed on other users' lists.

Social Media Marketing – Twitter: Incentives

Running a Social Media Marketing Campaign (e.g. special offers, discounts, deals, and contests) is one of the most effective ways to attract new and keep current followers engaged.

Social Media Marketing – Twitter: Useful Apps

BlastFollow.com enables you to find and follow users who share your interests. Through Gremln.com app you will be able to set your schedule of tweets which you want to repeat over and over again. Organize your followers and tweets through TweetDeck.com application. Get involved in a conversation which matters to you through TweetChat.com.



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How to Use LinkedIn in your Internet Marketing

Author: Vanessa Sweeney
LinkedIn is a networking website that is known as a place for business people to upload their information and share events with other businesses. Simply put, it is a business to business social networking site and it is used by millions of people from around the world.

At first glance, it may not seem like LinkedIn can be use for Internet marketing purposes, but it can and marketers use it every day for precisely that purpose. Even though LinkedIn does not have a whole deal of social networking elements to it, there are a few. For example, each member has their "connections" and members can see how far away they are geographically from their connections and the connections of their connections. Knowing how close or how far a business contact is away from a user can help the user decide if they want to pursue jobs or opportunities that their connections list.
Getting more into the Internet marketing opportunities of LinkedIn, this popular service has very little information out there about it. Many marketing and social networking blogs focus heavily on using Facebook and Twitter in Internet marketing campaigns in regards to product or application development. However, there is also an abundance of information and tips on LinkedIn that can be marketed as well, such as:

• Tips about making a LinkedIn profile the best it can be to open up more job opportunities.
• Tips on what connections LinkedIn users should and should not make.
• Reasons why people should use LinkedIn.
• Strategies on how to use the site.
• Comprehensive user manual or guidebook based on LinkedIn.

There are plenty of these tips and guides out there on Facebook and Twitter, but LinkedIn seems to be lacking. Internet marketers can learn how to get in on this niche and make it work for them.

About the Author
I have been working in Internet marketing, search engine optimization and freelance writing for nearly 4 years after leaving a position with a financial institution. I love the freedom it gives me and I get to do something new every day!

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Affordable SEO And Social Marketing Form The Manchester Based Web Designers

Author: roky bob
The business has made its presence in the World Wide Web. In the world there need some technique to expand your business. That can be called marketing tool. Search engine optimization is such a tool. It is a technique to make high rank a website in popular web browser using keywords. It reaches a business or an individual to more and more numbers of people and then automatically popularity expands. The popular a website become, the more viewers it earns. SEO Manchester is popular throughout the UK to create business or individual's website and make perfect marketing for it all possible way cost-effectively. In UK, we all know the popular name of the Manchester.

It is a north-west city of England. In nineteenth century we have heard the name of the city for booming of textiles. The city produced lots ton of textiles in industrial revolution. Then the East India Co. was lord of India and made India its colony. The cotton was produced in India and it was exported in Europe and again making garments it comes to India for selling. Since then the name is related with its business and development. Now we all know about the popular club of football team Manchester United. Again you will find the name in the era of globalization as Web Design Manchester, Online Marketing Manchester, search engine optimizer, social media marketer. SEO Manchester , Web Design and Copywriting, seamless website in the Manchester area are the popular business nowadays. At the present age we all know the importance of website. The e-commerce concept is based on this website. It makes enable to a customer to order and purchase through website and making also online payment. So, the whole matter is totally dependent on a transparent, user-friendly websites. The creation of website is a really technical and skilled job. But after creation it needs the optimization. This process involves rich keyword content and link popularity keyword content is one of the most important factors. Usually this keyword makes a website for web promotion/marketing service to reach its users. The well written content including its keywords, link to another web page, tagging, make effective internet promotion or web promotion helpful for company. Link building facilitates SEO to make high Rank of Keywords.
Another important one is social media sharing. It normally refers to the sharing of your website with keywords contents in many community sites like facebook, google+, stumble upon,linkdin etc. Actually this social media increases the popularity of website among users and viewers directly. And the search engine counts the links to make popular it on website. So from creation to optimization the process needs many consultation and technique. The Manchester based SEO and web design company are always ahead with their service 24 our basis. The Manchester name will not fade; again the web industries have proved it. For the business they are always ready with their solution. Take advantage of the web design service agencies and strengthen your company's make your presence all over the world. Let's enjoy the success of business worldwide.


About the Author
Aer Support.is a professional SEO Manchester and web design Manchester company providing SEO, SME services globally. Our Online Marketing Manchester strategy helps any business to make its web site high rank. Come and discover our unique service.

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