There are several aspects that must go into creating a successful website and they include the design and graphics of the website, the sales page presented on it, the customer tracking or follow-up capabilities, and finally the use of other types of technology on your website to encourage sales and grab attention.
Website design-if you've spent any amount of time at all searching on the Internet you've probably seen some pretty flashy websites. Some of the blinking lights and flashing designs that jump out at you almost make you think you're visiting the strip on Vegas. All too often, people assume that they must make their website as bold and graphically intense as possible but this just isn't necessary. Your website is designed to do one thing and one thing only: convert visitors into buyers. There is no specific rule that states that you must have a ridiculous amount of loud graphics in which to do this and oftentimes a simple website will work even better than one that is flashy. Having said that, you don't want a website that contains nothing but words either because your visitor will quickly become bored and click away. A good combination of attractive graphics that are specific to your product as well as a decent amount of content designed to help sell it is what is required. You'll certainly want to have a logo of some sort and may choose to incorporate this in a header, which is a graphical bar that will go across the top of your website. In addition, pictures of the product you are selling as well as any other pictures that pertain to the product are often helpful. Don't be too concerned with graphics at this point because if you are a complete beginner there are plenty of graphic and website creation services available that can handle the process from start to finish for very reasonable fees.
Creating your sales page-when someone hits your website it is your job to make sure that the message offered is compelling enough to encourage them to purchase the product. This is done through the use of the sales page.
Basically, the content, at least on the front page of your website, will be a part of the makeup of the sales page. You'll want to include all of the features and benefits concerning your product as well as testimonials from satisfied customers. Creating a sales page that really does an effective job of converting website visitors to purchasers is somewhat of an art form. Many successful copywriters charge thousands of dollars to create such sales letters but there are much cheaper alternatives available for you. One way is simply to create the sales letter yourself. If you take the time to include the compelling reasons of why someone would be interested in purchasing your product you can have great success doing this on your own without spending any money at all. If you choose to go it alone there are some great resources on the web to help you out, just search for how to write a sales letter on the Internet to get a hold of all of the free information you need to help you on your journey to completing your first sales letter. In addition, there are some web and software applications that will help you with this process.
Customer Tracking and follow up-once you get to the point where people are actually visiting your website you want to make sure that you capture some of their information because if they don't buy the very first visit, you have no way to follow up with them if they leave. The best way to do this is through the use of an auto-responder. An auto-responder is simply a type of software that will allow you to load prewritten messages into it and send them out to your potential prospects at regular intervals. You can encourage the visitors to submit their name and e-mail address in a small form located on your front page by enticing them with free offers if they do so. The free offers associated are the follow-up messages you will send using the auto-responder that are in the form of tips and valuable information pertaining to the subject of the product you're selling. These follow-up messages won't be necessarily sales messages, but they will allow you to stay on the mind of the prospect and remind them that your product is available. Offering any helpful tips and information pertaining to the subject they're interested in is often valued by the prospects and they may stay on your mailing list for some time and eventually buy the product you are selling when they signed up, or maybe choose to purchase something else you begin selling at a later date.
Taking Payments - Your website must have the ability to process customer's payments in order to deliver the product they wish to purchase. There are two main ways to do this, one being a traditional merchant account, and the other being online payment processors like PayPal. In order to make the most money from your website you want as many payment options as possible so choosing both of these options is the best way to do this. If you're brand new to the world of making money online, using a PayPal account provides an extremely easy option to get started.
With PayPal, you simply have to register and add your bank account information and have it verified. Once you've set up your account, you can install a buy now button directly on your website that once clicked allows the customer to make a payment that will be sent directly to your PayPal account.
Showing posts with label Landing Pages. Show all posts
Showing posts with label Landing Pages. Show all posts
Importance of Landing Page Optimization
Author: Landing Pages
Landing page is the primary visual introduction to your business and it should strengthen your brand's outstanding qualities and convey the message quickly. It is the essential part of driving your sales online. As visitors tend to go through these web pages swiftly, they ought to be organized in a manner that may take the expected action without having to gather selective information.
All the web pages can be optimized in various methods. If your landing pages are not converting, you are supposed to tell the visitors why your product is awesome. You have only five to six seconds to tell this.
The below mentioned checklist can help you avoid most of the common traps.
Prepopulate the cursor
If your landing page has a form field you wish visitors to fill out, a better way to increase conversion rates is to prepopulate the cursor into the first field. This difference has a powerful effect on conversion rates.
Keeping short
You can increase the conversion rates by just asking fewer questions on your form. Visitors normally don't want to answer more questions to get what you are offering. Once you have captured the basic information of visitors, you can build their profiles in future campaigns.
Testimonials
Including customer testimonials on landing pages is another tactic that is very effective. This is the better way of building trust with your prospective customers than relying on existing customers. You can include testimonials anywhere on your landing page (generally in the sidebar).
Trust Icons
By putting the trust icons next to the submit buttons, more visitors are likely to click on them. Visitors will look at these icons and symbols and may feel at ease. In fact, these logos can strengthen trust and improve the conversion rates. An important example of this methodology is what Prevent Therapy did on its landing pages of sleep apnea treatment.
Using Thank you page
A Thank you page helps in up-selling or cross-selling the products and services. If a visitor gets converted through your product free trial, you can then up-sell the product on your thank you page.
With these thank you pages, you can always engage the visitors by providing additional content or giving them an opportunity to contact the sales team.
About the Author
Makemylandingpages makes more successful and custom made landing page design which increase your conversion rate and generate more traffic. We create landing pages, facebook landing page, wordpress landing page without using any templates.
Websites Landing Page: Design Best Practices
Author: George Hadjiyanis
Landing Page became a very popular "Buzz Word" in the online community within the past decade or so. Landing pages have already evolved very rapidly as internet revolution happened so fast too. While the phrase "landing pages" is so common in the online world, there aren't too many who know its real meaning and the many things that a landing page is capable.
A landing page is a page on a website that appears once you click on a certain advertisement in the ad boxes like that you might experience with Google Adwords, in banner ads, on a website, a link in a social media site, or even in an email blast.
In this article, we describe some landing pages examples. There are two kinds of landing pages:
1. Reference - this kind of landing page is intended to display some relevant information but not necessarily gathering information from visitors. A Reference landing page would include some small groups of text like bullet points, relevant links, short sentences or even some relevant images. Landing page design planning plays a very big role in making the best landing pages. The most successful Reference landing pages of the best websites display do not overload the visitor, but rather just simply send out enough information that successfully gets the point across.
2. Call to Action - This type of landing page is intended to gather information from visitors like full name, email address, telephone number, among many others. This is done through a Call to Action by radio buttons or a simple form. A very effective Call to Action landing page will populate sufficient information that will be enticing for the visitor, with very minimal amount of data gathered through the Call to Action. Such kind of landing page is used more often than the Reference type of landing page.
There are many landing page templates available online and you can even find plenty of free landing pages which are intended for any newbie landing page designer. Creating landing pages can be a daunting task to any beginner, as landing page design needs to include landing page optimization. Optimizing landing pages can be a challenge to any beginner, but not so much with the free landing pages templates available, allowing any beginner to design landing page that works.
The best approach is to create landing pages in the simple way possible. It provides users with a very useful tool that can easily and cheaply create their preferred landing pages very quickly and be able to track relevant data. After all, there is no point to get landing pages too fancy, as the best websites are supposed to have straightforward and simple landing pages.
About the Author
Valtira is dedicated to developing tools that are innovative, customer centric and easy to use. Established in 2003 and based in Minneapolis, we serve a broad range of customers including Fortune 500 companies, mid-market organizations, new ventures and government agencies. Fore more information on Enterprise Class Websites, visit: http://www.valtira.com/page/1/valtira-enterprise.jsp
Types of Landing Page
Author: Landing Pages
A landing page is a vital part of any online business strategy. It extends your advertisement and helps client take a decision in your favor. Many a times it also works as transaction gateway. Landing page gives a call for action and also guides visitors about company. All landing pages are different from each other. But they can be categorized in 5 main types, depending on what is their main function. Each type has its own advantages.
* First and most used type of landing page is Transactional landing page.As the name suggests, this type of pages make visitors to transact on their visit. It is not necessary that this transaction is monetary. It can also be informative of nature. Various transactions that are intended by landing page makers are
1. Sale of product or service
2. Getting information from visitor, this can then be used in future for sending product information or other campaign promotions.
3. Directing visitor to other site page
What separates transactional landing pages from other types of pages is a clear call for action. It makes visitors take a decision at the same time. This type of page is mostly used by online marketers.
* Second type of landing page is Reference landing page.
Only aim of this type of page is to pass on information to visitors. Neither it takes any information from visitors nor does it guide the client to some product. This type of landing page just is one way communication. It is commonly used by educational institutes, Government offices that have to give information or by companies that have new announcements to be done. It is very difficult to measure success of this category of page, as there is no feedback taken or no sale happening.
* Third type of landing page is Offline support landing page.These types of pages intend to support and get feedback on offline campaign being run by the company. They are considered as one of the most successful types of landing page. The reason behind it is visitor has taken extra efforts to reach to this page and is also aware about product due to an ongoing campaign. It also gives reassurance about products to clients who have gone through the offline campaign. It is also used to gauge the effectiveness of offline campaign by taking feedback from visitors. Offline campaign is a very costly affair, by using offline landing page, which is virtually cost free, to get feedback increases success ratio. This feedback can then be used in fine tuning the print or television AD campaign.
There also are some more types of landing pages that are used often. They are PPC landing page and Organic landing page. But these both are very scantily used and are not very effective.We suggest you to use from above three types of pages for success of your campaign.
About the Author
Makemylandingpages Create outstanding landing page, landing page design, for your business, which will help you in quickly selling your products & services. We are a highly qualified & certified team of
AIDA Theory for Landing Page
Author: Landing Pages
Whenever a consumer has to buy a product, he normally visits dozens of offline stores and simultaneously surfs tens of sites. Critical task for a manufacturer or service provider is to stand out of clutter and be on top of mind of client while he is on the final decision making stage. This entire process can be divided in two parts, first-to get a client to your page and second-fasten his decision making process in your favor.
First stage can be achieved by help of offline and online marketing tools like article marketing, blog writing etc. Second part of converting prospect to a client has to be done with designing of landing page. Landing page design is not simple process. It requires various skills like copy writing, web designing and above all sales conversion. The landing pages has to be perfect advertising for your product which not only creates interest but drives the prospect towards buying the solution provided by you.
In pursuit of converting visitor into customer, landing page can be designed keeping AIDA theory in mind. AIDA stands for Awareness, Interest creation, Desire for your product and Action to purchase the same. Success of this theory depends on two important parts, first equal emphasis has to be placed on each step and second a visitor has to progress from one step to another in correct progression without missing any of them. AIDA works with keeping type of client in mind. There are four basic types of visitors:
a.) Surfers: They are just casual movers, who do not what they want and have some unfulfilled needs.
b.) Comparison doer: He is in need for something and is moving from one site to other and comparing all available options.
c.) Converted Client: This type of client has already made a decision and just needs to be guided properly to transact swiftly.
d.) Customer: Has already bought your product and is satisfied with your service. He can be your reference generator.
AIDA can be applied to all type of clients but in different ways. A surfer who is not aware about his latent need can be transformed into window shopper. He occasionally lands on your page, at this point your landing page has to start with increasing awareness, which means informing him about your product and lead him till he buys one. Comparison doer is aware about what he needs but has not decided where to purchase it from. Landing page has to be designed in such a way that he finds value in your deal and pushed towards action. Clients of last two types are converted ones and need to be provided all operational help to make their experience pleasurable.
By working on AIDA model with discipline, you can have great landing page which will result in highest conversion rate for you.
Article Source: http://www.articlesbase.com/web-design-articles/aida-theory-for-landing-page-5538747.html
About the Author
Makemylandingpages Create outstanding landing pages, landing page design, for your business, which will help you in quickly selling your products & services. We are a highly qualified & certified team of landing page designers. Email us at: design@webindiainc.com
5 Ways To Improve Mobile Landing Pages
Author: ioni323
Most modern marketers know how important the mobile marketing platform is – with the astounding growth of people using mobile devices, how could you not?
With all the emphasis on advertising and providing mobile optimized content, it makes sense to ensure your mobile landing pages are ready, too. I don't just mean passing off a regular landing page to mobile visitors, but have a solid, platform-specific landing page in place.
To get you there, let's look at 5 ways that give your landing pages the mobile ingredient they need.
5 Ways to Improve Mobile Landing Pages
1. One Finger Functionality Test
The old saying is "keep things simple." Nothing's more simple than using the one finger test for your mobile landing pages. If your visitor can use just one finger to interact and navigate your landing pages using their mobile devices, you're golden.
This doesn't mean any extras, like zooming, pinching or other extra work beyond using just one finger. If you make your visitor work too hard on your mobile landing pages, chances are they've already bounced out to another site.
2. Mobile Landing Pages Should Just Work
Your landing pages need to give your visitors what they need, when they hit your page. If you rely on additional extras, like flash, there could be issues that frustrate them to leave your landing pages.
When it comes to mobile landing pages, ensure you have everything in check. That means aligning your delivery with content providers that understand mobile and deliver it right. This will ensure your pages work on any device – from Apple to Android, your site needs compatibility. It's not only a conversion optimization basic; it's a marketing basic.
3. Use Analytics to Build Mobile Landing Pages
One tool that helps your conversion optimization efforts is analytics. By looking at the stats and figuring out the behavior of those users with mobile devices, you have what you need to optimize your landing pages.
4. Test, Test, Test Those Mobile Landing Pages
Others and myself preach it here on a regular basis: you must test yourlanding pages to get the maximum return on your investment - this is no different for mobile.
Test everything from messaging to images and positioning. Early on testing helps finds things that make a big difference later on. When your mobile landing pages bring in more revenue, while creating less spend, you know you're doing it right.
5. Short Forms for Mobile Landing Pages
Do you find long forms on landing pages a pain? Imagine those on mobile landing pages. On a mobile device, users on a mission and if they must fill out long forms on their smart phone, the frustration factor will get the best of them and add to your abandon rate.
When it comes to mobile landing pages, think short forms. Yes, gathering information is crucial, but only get a few fields and then move the user on to more important tasks.
In Mobile Marketing, Don't Forget Conversions
With these helpful tips on creating more useful mobile landing pages, you're on your way to putting together your whole mobile marketing strategy. Remember, it's not just about pushing out mobile content or advertising; it's also about converting those mobile prospects into leads.
About the Author
The ion team is led on a day-to-day basis by our three co-founders. The company has offices in Florida and Massachusetts, is growing, debt-free and has been profitable since 2009. ion was named to the Inc 500 list of fastest growing private companies in 2010.
How to Increasing Your Landing Page Conversion Rate
| Blogging | How to Blog | Blog Marketing Answers |
conversion rate. All landing pages created by professionals usually include these
three elements at a few others.
The first way in which you can increase your conversion rate is through
personalization. This is usually done in two ways: the first way is by providing
a photo of yourself. The second way is by adding your signature to the bottom of
your landing page.
This radically increases visitors' trust. Most people who resist buying
products online do so because they're weary of getting scammed by a faceless liar,
who wont be around when they need help or when they need to return the
product.
Tip: By adding your picture and signature, you can significantly increase a
gain in your visitors' trust. ☺
Another way in which you can increase your landing page conversion rate
is by using black text or a white layout. Regardless of what anyone tells you,
this is one of the easiest ways in which to make your page look professional,
rather than pathetic or desperate.
The third way in which you can gain trust is by offering something for
free. This is generally what you will do if you're using a squeeze page to generate
leads: you'll offer a free report or five-day course – and then use that to generate
leads, which you will later up-sell or generate revenue from via affiliate sales.
Why is this technique so effective?
Quite simply because it allows them to judge your work and ideas before
they actually have to pay for them. Additionally, it builds trust.
In addition to these three general ways in which to increase your
conversion rate, you should always guarantee a product. If you sell through Click
Bank, you actually wont have a choice.
But if you're using Paypal or some other check out (Credit Card
processing) program, you will want to make sure you clearly state that customers
can return your product for any reason within a given period of time after the
purchase.
Follow all of these steps and you will significantly increase your landing
page conversion rate.
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Best Ten Blog Marketing Tips
Author: uglyrain
blog marketing is now most popular way to promote a product, popularity is the key to blogging marketing.for example with no popularity, no visibility and influence a acne cosmetics company, do blogging marketing is not very appropriate, up to first build up enough popularity.so Todayseo as an analysis, we were hoping the best ten blogging marketing tips can help you.
1, Choosing a blog form, there is many blogging out there,for example,blogspot.com wordpress.com blogging.com etcs.
2, do not just write trash article,it has no meaning or anything, write objectively focus on one area,and expend it . blogging itself is through language, text and user interaction to reach marketing objectives. Therefore, we must not only remember the text on the running account. Content to be infected with the situation, there must be passion. To provide valuable, humorous information. For example, with the spike activity, discount information. And this information must be true, brightly lit.
3, respect for the user, do not argue with the user. Never argue with people on the blogging and quarrel, it is very unwise. Unless you do not want my brand abstract.
4, learn to stop the temporary control of products and brands. Later emphasized, it should be said to do after blogging brand monitoring, is very convenient with the ideal platform.
5, do not publish in two sides . WEB2.0 on the blogging platform to do this marketing, but both sides must not release information, we must learn to interact with the user. This ability to obtain the user's trust and goodwill, as well as long as this ability allows users to participate in a real company's activities to go, and provide valuable reactions and suggestions. For example in the case of Ma Ying-jeou, in fact, his conservative rival blogging, but its failures is not always interact with the user. Not looked down on the user, the user is not his natural looked down on.
6, automatic target for the user. On some specific products, blogging can help them complete precision marketing. For example, a company called Pfizer foreign cosmetics company category is automatically in micro blog search for "depressed", "depression" and other words to find the underlying depression. Then from time to time to provide them with information about depression, to help them, but also the marketing of my antidepressants. But here note, find the user, not blindly increase over the hair on advertising, but interact with the first, charge to provide them with valuable information and charges of pointing. The so-called willing to be willing, there are only homes. If the user questions just keep thinking about making money, but do not want to bring benefits to users, to help users deal with results that users will also be discarded. Because users are not stupid.
7, blogging is not widely exposed publisher. I pushed one in the forum, found this picture, many people do blogging marketing, is to pull a lot of fans, then go up Hair advertising. This is a very wrong perception. Do not just expose the blogging as a wide release device, which is totally in Meifei work and spirit.
8,get many people to write blogs� as you can, if you have more then one person in your team,. If your team or company a lot of people, that they are conservative blogging inspired it, more companies discussed in the micro-Bo's life, mission, business civilization. To show people a real, tender, abstract flagging company. Zappos is the leading e-commerce website pioneer in this area, its president, Hsieh's insistence not only hands-on with microblogging and the company recorded in bits and pieces, but also encouraged the company to all employees in the old-fashioned to it, and even the company also offers specialized training courses to staff to teach how to use blogging.
9, comments on others blog. This is a difficult match, only difficult to reach through their own micro-Bo, general marketing needs with things such as ways to stop Caixing.
10,online program to gain traffic, after many tried and failes finally come out this Mass Traffic Accelerator , it help you maxim your profit from blogging market,
About the Author
uglyrain at todayseo.com recommending
Top Paid Keyword List and fresh daily
deals
Top Link
blog marketing is now most popular way to promote a product, popularity is the key to blogging marketing.for example with no popularity, no visibility and influence a acne cosmetics company, do blogging marketing is not very appropriate, up to first build up enough popularity.so Todayseo as an analysis, we were hoping the best ten blogging marketing tips can help you.
1, Choosing a blog form, there is many blogging out there,for example,blogspot.com wordpress.com blogging.com etcs.
2, do not just write trash article,it has no meaning or anything, write objectively focus on one area,and expend it . blogging itself is through language, text and user interaction to reach marketing objectives. Therefore, we must not only remember the text on the running account. Content to be infected with the situation, there must be passion. To provide valuable, humorous information. For example, with the spike activity, discount information. And this information must be true, brightly lit.
3, respect for the user, do not argue with the user. Never argue with people on the blogging and quarrel, it is very unwise. Unless you do not want my brand abstract.
4, learn to stop the temporary control of products and brands. Later emphasized, it should be said to do after blogging brand monitoring, is very convenient with the ideal platform.
5, do not publish in two sides . WEB2.0 on the blogging platform to do this marketing, but both sides must not release information, we must learn to interact with the user. This ability to obtain the user's trust and goodwill, as well as long as this ability allows users to participate in a real company's activities to go, and provide valuable reactions and suggestions. For example in the case of Ma Ying-jeou, in fact, his conservative rival blogging, but its failures is not always interact with the user. Not looked down on the user, the user is not his natural looked down on.
6, automatic target for the user. On some specific products, blogging can help them complete precision marketing. For example, a company called Pfizer foreign cosmetics company category is automatically in micro blog search for "depressed", "depression" and other words to find the underlying depression. Then from time to time to provide them with information about depression, to help them, but also the marketing of my antidepressants. But here note, find the user, not blindly increase over the hair on advertising, but interact with the first, charge to provide them with valuable information and charges of pointing. The so-called willing to be willing, there are only homes. If the user questions just keep thinking about making money, but do not want to bring benefits to users, to help users deal with results that users will also be discarded. Because users are not stupid.
7, blogging is not widely exposed publisher. I pushed one in the forum, found this picture, many people do blogging marketing, is to pull a lot of fans, then go up Hair advertising. This is a very wrong perception. Do not just expose the blogging as a wide release device, which is totally in Meifei work and spirit.
8,get many people to write blogs� as you can, if you have more then one person in your team,. If your team or company a lot of people, that they are conservative blogging inspired it, more companies discussed in the micro-Bo's life, mission, business civilization. To show people a real, tender, abstract flagging company. Zappos is the leading e-commerce website pioneer in this area, its president, Hsieh's insistence not only hands-on with microblogging and the company recorded in bits and pieces, but also encouraged the company to all employees in the old-fashioned to it, and even the company also offers specialized training courses to staff to teach how to use blogging.
9, comments on others blog. This is a difficult match, only difficult to reach through their own micro-Bo, general marketing needs with things such as ways to stop Caixing.
10,online program to gain traffic, after many tried and failes finally come out this Mass Traffic Accelerator , it help you maxim your profit from blogging market,
About the Author
uglyrain at todayseo.com recommending
Top Paid Keyword List and fresh daily
deals
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Landing Page Mistakes
Author: Landing Pages
Much of marketing efforts goes in getting people to your website. Many strategies, lots of budget and time are spent for getting correct prospect. These all effortscan get huge rewards if the pages where they are lead have ingredients to hold them. In most cases online visitors judge a company by look of its first page.Underthese circumstances designing of landing page of your site or blog has to get great attention. A small mistake in designing can be the sole reason of failure of anentire campaign. Below we list few common mistakes and also suggest how to avoid them.
• Unrelated or not so attractive heading
There are thousands of pages on web space to catch the attention of your client.Amidst lots of clutter one thing that can help you hold client's attention is heading of your landing page. A person coming to your page shall be forming an impression in first two seconds of their visit and mostly just by going through the heading of your page. In this condition if your heading is unimpressive that can be instant turn off. Ideally a heading has to give an idea what the page or an article is all about, but adding some catchy words are always welcome. Heading line should appeal to the reader and make him go through an entire page.
• Not asking for action
You have got people to your site for some specific reason. This reason can be sales of some product or information about your services or might some account opening. The first page where client comes after clicking on your link has to guide a visitor to that specific goal. You have to make this action evident to all visitors.Nothaving any actionable can lead to no result and failure of all marketing efforts.
• Giving too many options
Putting all products or services on the landing pages seems very alluring, but this not a good idea. As research suggests, too many options on first encountercanconfuse client and might delay the purchase. So having single aim for visitors is the best idea.
• Not following basics of webpage
Basic principles of designing a webpage like having uniform fonts, sober colors,giving sub headings to different parts of the page and highlighting important contentare few things to be followed. Your page has to look uniform to a reader and should not be uneven in nature.
• Enforcing a picture or an image
A well known fact is that a beautiful image can be a big boost to holding capacity of the page, but the image has to be in relevance to the content. Just drafting animage without any value addition to content can be a big distraction. Image of your product or satisfied client is ok. But having some beautiful models just to addglamour is not advisable.
About the Author
Makemylandingpages Create outstanding landing page, landing page design, for your business, which will help you in quickly selling your products & services. We are a highly qualified & certified team of best landing page. Email us at: design@webindiainc.com
Strategies for great landing page
Author: Landing Pages
Prime objective of good landing page is to involve visitor and make him take a decision towards buying the product. But it has also one more thing to do and that is creating a satisfied client base. These clients will not only visit your page regularly but also refer it other online friends. To achieve both goals landing page has to be designed in a strategic manner. Below are four basic principals to get winning landing page
Step: 1
Suggesting action on the page: With all the marketing efforts put in by you traffic is bound to come to your landing page. Once the visitor reaches your page effectiveness of landing page comes to test. It has to evolve itself in such a way that prospective visitor feels the need of product offered by you and also trusts you as prime supplier of same. The landing page has to create a sense of urgency in mind of visitor so that he takes the decision at earliest.
Step: 2
Increasing conversion ratio: You would have put an idea to buy, in a visitor's mind by suggesting action as discussed in step 1. Now you have to give him a reason to place an order immediately. This reason can be giving him some contest or giving additional discount for purchase at the same moment. Visitor has to feel that this is one time offer and he will loose it by not taking a decision on the spot. Also, one more way for increasing conversions is to add value to your product by offering some supplementary product that enhances his product usage experience.
Step: 3
Retaining clients that have already associated with you: A very well known principle of marketing says that it costs seven times more efforts and money to get a new client to try your product compared to existing customer. It becomes very difficult for any business to be successful, if it is running a leaking bucket i.e. you are working hard to get new clients but your existing client are giving you a miss when they have to repurchase the service. Satisfied client not only comes back but brings others also with him. This can be achieved by upgrading your services and providing products which exceed client's expectation. An eye on competitors can also help you in getting a pulse of the market and update you about new developments happening in the market space.
Step: 4
Take Feedback and implement: When you have a target of customer delight, you need to upgrade yourself continuously. For keeping your landing page on the mark, you need to know what your client's demand is. If he feels satisfied about your page, then he shall be able to guide you on how to develop other services and how to get your site better than other.
Once you follow above mentioned methodology two things will happen; 1.)Increase in conversion ratio and 2.) more and more visitors due to good referrals.
About the Author
Makemylandingpages Create best landing page, landing page design, for your business, which will help you in quickly selling your products & services. We are a highly qualified & certified team of landing page designer. Email us at: design@webindiainc.com
5 Tips For How To Improving Your Product Landing Pages
Author: batteryfast
It is important for online marketers to create fully optimized landing pages so that users clicking on advertisements are directed to compelling, relevant information that encourages them to interact with the brand.
Mashable interviewed Zach Morrison, vice president of strategy at Elite SEM on best practices for creating landing pages that convert.
Take a look at his thoughts below, and let us know in the comments if you have any questions on improving landing pages.
1. Optimize the Layout & Design for Web Reading
"Eyetracking research studies have shown that there's an actual science and method to users' online behavior and how their brains and eyes digest what they're seeing on the page," says Morrison. "What this means is that a web user is first drawn to look at the top left of the page and then their eyes follow a diagonal line across the center to the bottom right of the page."
Morrison suggests placing the company's logo and the key messages in prime locations so that readers are digesting information in the best order possible.
Morrison also points toward three design tips for creating user-friendly landing pages:
- "Always match the colors of your landing pages with the overall look and theme of your website. If users move between your landing pages and your site's home page, it should feel like a natural progression and be synergistic with your brand's values."
- "When creating a landing page for mobile devices, make sure to consolidate all of the content, images and copy that's usually designated to the left and right sides of a page [on a computer] and migrate them to the center of your mobile page. For example, place your company logo at the top, followed by phone number, call to action and submit button. … Create a mobile landing page that asks the user to do less than they would if they were on a computer."
- "Social is also great to include on landing pages. If integrated as a social widget, the user can get real-time feedback from other customers. The "thank you" page is a great opportunity to ask for additional engagements from your customers and then track and see what they are interested in."
2. Write Copy With Search in Mind
"From an SEM perspective, good copy is important for quality score purposes," says Morrison. "The more copy you use related to keywords and ad copy you're showing on your ads, the less you'll have to pay for paid search ads. Good copy is also important to give the user a positive user experience, and it's also a key factor that Google uses in its search algorithm to rank and list companies in search results."
Morrison adds, "Web users essentially want to be told what to do and where to go. By nature, users look at websites and tend to ask, ‘What's in it for me?' If your copy takes the guesswork out of the equation, your customers will be happier and click on ‘buy' or ‘purchase' or ‘get a free inspection' much faster."
Lastly, it's important to maintain a consistent message from your display or search ads to your landing pages. "From the perspective of search marketers and brands, try to match the paid search advertisement to the landing page as much as possible," advises Morrison. "If you state '100% satisfaction guaranteed' in your advertisement, that exact copy should be used on the landing page, too."
3. Be Strategic With Images & Video
"Images and video are important to a certain degree, because they can increase user engagement and create a personal connection with users," says Morrison. "But you shouldn't use images and videos on your landing pages just for the sake of it, or clutter your landing pages with excess images and videos. It should be part of your landing page strategy, not the whole focus."
When it comes to product photos, there's no shame in going traditional. Morrison says:
"Use white backgrounds for product photos. Don't show corners in your images so that it looks like the walls curve and you don't see anything in the background of the image. Diapers.com and Soap.com are examples of websites that use high-quality production standards in their images."Having a wide variety of product images is just as important as showing multiple angles and 360-degree views of those products. How-to videos can also be helpful to users and reinforce user engagement with a brand or product. Americanmuscle.com is a great example of this — the site allows customers to upload their own images of products as user-generated content. Customers tend to trust and value comments and feedback from like-minded buyers."If you don't have a production lab or can't afford to hire a professional photographer or studio every time you want to promote a product, you can use stock photography sites like istockphoto.com, gettyimages.com or shutterbox.com. With sites like these, there's always the chance of running into the same images. So if possible, pull images from exclusive corporate libraries. Try to match your photography subject to your audience's demographics and needs/wants, and even better, create multiple pages that match different market segments."
4. Highlight the Call to Action
"A call to action is a header image, offer or slogan that is asking for some form of action from customers," Morrison explains. "The call to action tells the customer what they need to know, what they need to do and where they need to go.
Morrison names a few calls to action that seem to catch users' attention: " free shipping, guaranteed 100% satisfaction, free returns, free inspections, no obligation, X% off, X dollars off."
A call to action should be initiated within an ad unit, and it should be reiterated on the corresponding landing page. Morrison says, "Users should be taken to a specific page that will follow through on the already promised CTA [call to action]. If a user was given a call to action about a ‘free trial,' they should be taken to the page where they can sign up for it. Follow through on the promise!"
Furthermore, a landing page should be transparent about pricing to prevent users from exiting or bouncing off the page, says Morrison.
Morrison advises to keep your goals in mind and form a call to action that revolves around your key goal:
"If your goal is to capture a person's contact info so that you can follow up with him about his satisfaction with a product or send him future promotions and discounts, you should include a form on your landing page. It's important for ecommerce sites to allow people to enter their contact info so they can be contacted at a later time."
And finally, a call to action is often accompanies by a button that users click to begin the process. Morrison explains, "CTA buttons need to describe the action you want the user to take. Some examples include: ‘Schedule Inspection Now,' ‘Join,' ‘Submit' and ‘Request a Call Back.' The color of the button should be the bolder of your color palette to create some hierarchy. Red and green are typically good choices that can be easily seen by users. CTA button size and placement should also be tested to maximize your conversion opportunity."
5. Test & Track Landing Pages
"Multi-variate testing is the process of testing many variations against one another in order to find the best combination for higher results," says Morrison. "When it comes to landing pages, you need to see what works and what doesn't work if you want to improve conversion rates."
Morrison recommends free tools, such as Live Ball, Website Optimizer and Google Analytics, for testing landing pages.
"For a business, you're always looking to increase your conversion rates and testing can easily mean the difference between a 10% conversion rate and 20% conversion rate," Morrison says.
What tools and best practices does your business use for optimizing its landing pages? Let us know in the comments below.
About the Author
http://www.bestlaptopbattery.co.uk - We specialize in laptop battery and laptop ac adapter. Give your laptop a new life with higher capacity battery.
How To Start Your Own Business Using Landing Pages
Author: Roderick Anderson
How To Start Your Own Business Using Landing Pages
You have already signed up with the Google Adsense program or with other affiliate marketing programs and you have already prepared the ad you want to post on your Home Business site. Your mind is now set to being the next most successful online businessman. But is there anything else that you might have forgotten to prepare? Maybe none. But how about your landing pages? Are they all set for on How to Start your own Business using Landing Pages.
Starting a Business using Landing pages are simply web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad. For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your Home Business website. Landing pages are, at most times, nothing really different from other web pages in a particular website, especially if the said website is an e-commerce site. Some online businessmen would even use the homepage of their websites as the landing page for their ads.
But if you want to achieve something more from your online business, and if you want to earn a lot of profits, you better create a special landing page for your web ads. Why? Here are a few reasons why you need to use landing pages for your web ads. And take note, it would do you a lot better if you create a great landing page than a so-so one.
Reason #. 1: It is the only way you earn conversions in an affiliate marketing program.
There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis. Basically, all you have to do is sign up with the program and submit your ad. The program owner would then distribute your ad to various affiliates who would then place your ad on their websites. Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his service.
As a merchant with your Home Business, you earn money online in an affiliate program through conversions—that is whenever a visitor that is directed to your site actually buys a product on your site. Without these conversions, you actually earn nothing from the program. Also, the more visitors that your affiliates have directed to your site, the larger would your expense be. And the only way that you can recover from these expenses is through conversions.
Now, you sure won't get any conversion if you have posted an ad on your affiliate's site without an actual landing page for the potential customer to be redirected into. It's just like advertising a product without actually having a store to sell your product. Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product
It is most important to have landing pages for your ads because it is the only way for you to earn money online in an affiliate program. Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.
Reason #. 2:
Many people make the mistake of making their website's homepage as the landing page for their ads. The same is true for those who make use of other pages like a "contact us" page or a product page. Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites. The same is with the other two pages mentioned. If you want to be successful in Home
Business affiliate program, we're sure that you don't want your landing page to cater to the needs of various people, most of which may not be really interested with your product.
When choosing a landing page, you must always have the customer directed into that page in mind. Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad. It is also important that the landing page can induce your visitor to take action—that is to purchase your product or at least provide leads for potential customers.
You probably entered into an affiliate marketing program with these things in mind: to save on advertising expenses and to gain more profit. But if you get into an affiliate marketing program without actually having a landing page, you'll end up paying too much without getting anything in return. So if you still don't have a landing page for your ads, you better start creating one now. And don't get us wrong; it isn't enough for you to have just a landing page—it should be a good landing page.More help with your success http://www.wealthdevelopments.com and partner helping people like yourself all over the world with there home business.
About the Author
About the Author: Selected Article on Best Home Base Business Online
Inspired Speaker : Regional,National and International Conferences
Academic : BA, Christain Education
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wealthdevelopments.com and It's partner has helped thousands of people
in over 158 countries around the world start and run there home base business ,Our Test Proven System Is Now far more Advance.For more Information Contact: www.wealthdevelopments.com
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