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Showing posts with label Blog Content. Show all posts
Showing posts with label Blog Content. Show all posts

Best Ten Blog Marketing Tips

Author: uglyrain
blog marketing is now most popular way to promote a product, popularity is the key to  blogging marketing.for example with no popularity, no visibility and influence a acne cosmetics company, do blogging marketing is not very appropriate, up to first build up enough popularity.so Todayseo as an analysis, we were hoping the best ten blogging marketing tips can help you.

1, Choosing a blog form, there is many blogging out there,for example,blogspot.com wordpress.com blogging.com etcs.
2, do not just write  trash article,it has no meaning or anything, write objectively focus on one area,and expend it  . blogging itself is through language, text and user interaction to reach marketing objectives. Therefore, we must not only remember the text on the running account. Content to be infected with the situation, there must be passion. To provide valuable, humorous information. For example, with the spike activity, discount information. And this information must be true, brightly lit.

3, respect for the user, do not argue with the user. Never argue with people on the blogging and quarrel, it is very unwise. Unless you do not want my brand abstract.

4, learn to stop the temporary control of products and brands. Later emphasized, it should be said to do after blogging brand monitoring, is very convenient with the ideal platform.

5, do not publish in two sides . WEB2.0 on the blogging platform to do this marketing, but both sides must not release information, we must learn to interact with the user. This ability to obtain the user's trust and goodwill, as well as long as this ability allows users to participate in a real company's activities to go, and provide valuable reactions and suggestions. For example in the case of Ma Ying-jeou, in fact, his conservative rival blogging, but its failures is not always interact with the user. Not looked down on the user, the user is not his natural looked down on.

6, automatic target for the user. On some specific products, blogging can help them complete precision marketing. For example, a company called Pfizer foreign cosmetics company category is automatically in micro blog search for "depressed", "depression" and other words to find the underlying depression. Then from time to time to provide them with information about depression, to help them, but also the marketing of my antidepressants. But here note, find the user, not blindly increase over the hair on advertising, but interact with the first, charge to provide them with valuable information and charges of pointing. The so-called willing to be willing, there are only homes. If the user questions just keep thinking about making money, but do not want to bring benefits to users, to help users deal with results that users will also be discarded. Because users are not stupid.

7, blogging is not widely exposed publisher. I pushed one in the forum, found this picture, many people do blogging marketing, is to pull a lot of fans, then go up Hair advertising. This is a very wrong perception. Do not just expose the blogging as a wide release device, which is totally in Meifei work and spirit.

8,get many people to write blogs�  as you can, if you have more then one person in your team,. If your team or company a lot of people, that they are conservative blogging inspired it, more companies discussed in the micro-Bo's life, mission, business civilization. To show people a real, tender, abstract flagging company. Zappos is the leading e-commerce website pioneer in this area, its president, Hsieh's insistence not only hands-on with microblogging and the company recorded in bits and pieces, but also encouraged the company to all employees in the old-fashioned to it, and even the company also offers specialized training courses to staff to teach how to use blogging.

9, comments on others blog. This is a difficult match, only difficult to reach through their own micro-Bo, general marketing needs with things such as ways to stop Caixing.

10,online program to gain traffic, after many tried and failes finally come out this Mass Traffic Accelerator , it help you maxim your profit from blogging market,


About the Author
uglyrain at todayseo.com recommending
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How to Create a Strong Email Marketing Campaign

Blogging        How to Blog        Blog Marketing Answers
A strong email marketing campaign is vital to the success of any online business. Well implemented email marketing campaign can reach thousands of potential customers . Learning how to create a strong email marketing campaign involves utilizing detailed knowledge of both your customer base and the product or service you are offering. When done effectively, a solid email campaign can bring a high rate of investment (ROI) on your initial effort. If you haven’t sent an email marketing campaign before, then following this step process should help you carry out a campaign and ensure a successful return ROI.

 Steps

Determine the purpose of your email marketing campaign. Common reasons for undertaking such a project include introducing a new product or service, offering discounts to boost sales or to move excess products, or further constructing your brand and getting your name out to more and more potential buyers.

Put together a mailing list of possible customers. Since the foundation of the campaign's success rests on the extent of customers it can reach, this is a key step in how to create a strong email marketing campaign. There are a variety of ways a mailing list can be constructed. To tackle this step yourself, set up an area of your company website where visitors can enter their email addresses to receive special offers, discounts and breaking news. You may also employ a third-party service that sells mailing lists, saving you a lot of time and work for a nominal fee.

Decide which of the 2 main types of email marketing campaigns you want to utilize. Promotions and newsletters are the most popular email campaigns. A promotion advertises your product or service and typically involves a special deal or discount to email recipients. Promotions are less frequently sent out than newsletters, which are a regular form of communication that keeps your customer base informed of new products, offers, and company news.

Design the components of your email. In learning how to create a strong email marketing campaign, you can use a few different approaches to design. You can present the recipient with a standard-style email that is simple in appearance and form and straightforward in approach. Alternately, you can design a more flashy campaign, using HyperText Markup Language (HTML) or special design software to craft bold styles that can be eye-catching and present your company or service in an unforgettable manner.

Draw your customers in from the very beginning. Use a "hook" to appeal to your
readers and grab their attention the second they open the email. This might include posing a question, the use of memorable language, the promise of a discount, or the sharing of a powerful story. A hook ensures your customers read the entirety of the email and learn about the offer you are presenting.

Tips

 • Be sure to allow your email recipients to opt-out if they so choose. This allows a recipient to decline further email marketing campaign material from your business. It is not a personal attack on your company but a way for a recipient to keep his or her inbox free of promotions and offers that may not be of interest to them.

Warnings 

• Avoid sending spam to your potential customers. Most email recipients have spam filters in place, so they won't even see your email marketing campaign to begin with. Filters identify spam by detecting the number of recipients of an email, so be sure to send out your email marketing campaign in small batches or to a list of undisclosed recipients.




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How to convert visitors into buyers. lesson 4.


Step 4: Optimize your order pages

Statistics show that more than 60 percent of online shoppers abort the ordering process. If your order
page isn't easy to use, all other web site promotion efforts will be in vain.
Here are the most important points for a successful order page:
· Link from the home page and from all product and service pages to the order page.

· Give the links on your order page names that your customers can easily recognize: "Order", "Buy",
"Store", "Checkout", etc.

· Don't hide the price for your products or services. People won't buy if they don't know what they have
to pay.

· Tell your visitors about shipping costs and state taxes.

· Tell your visitors the final price before they have to enter the credit card number.

· Tell your visitors who you are and tell them your complete company address.

· Offer an unconditional money-back guarantee if at all possible.

· Tell your visitors upfront about your refund policy.

· Make sure that your order pages are secure. Use at least 40 bit encryption so that your customers
can safely enter their contact and purchase information.

· Make sure that your order pages are easy to understand. Test them with your friends or relatives
that don't connect to the Internet very often.

· Regularly test your order pages to make sure that they work.

· Make sure that you'll be notified if your server goes down.

· Make sure that your order page displays a meaningful message if the customer forgets to enter the
street name or any other required field.

· Make sure that your order pages work with international customers. German customers don't know
what to enter in the "State" field and usually leave it empty. Some countries don't even have postal
numbers. Your order pages should work for these customers.
If your order pages are easy to use and secure, they won't hinder or deter customers from completing
their purchase.


It's very important that your order pages are a secure place to shop for your customers. Use as
much encryption as you can and use the additional security services that are offered by some
credit card companies.
Our own Axandra order pages use 128 bit encryption and they also use the Verified by Visa and Master Card SecureCode service. Verified by Visa and MasterCard SecureCode are new services by Visa and MasterCard that use personal passwords or identity information to help prevent unauthorized use of credit cards.
How to find the best keywords for your web site
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How to convert visitors into buyers..lesson 3


Step 3: Use powerful sales copy

It's important that your web pages are interesting to your visitors. Every visitor wants to get a prompt
answer to the question "what's in it for me?". In the first paragraph of your web page, you should tell
your visitors the following:
· what you do
· why people should stay on your site
· what's in it for your visitors
If you don't answer these questions quickly enough, people will go away.
People aren't necessarily interested in your product or in your company. You must convince your web
site visitors with good sales copy.
Before starting to write sales copy, make sure that you know your product and that you're passionate
about it. You have to fully believe in your product. If you don't, you shouldn't sell it.
You cannot write convincing sales copy if you don't stand behind your product. You must be sure that
you're doing your customers a favor by offering them your product.

· What's in it for your customers?
Your customers want benefits. What can your product do for them? What can it do for them now?
The benefits of your product should be the first words on your site. Make them bold and make them
big. If your visitors don't know what's in it for them after the first few seconds, they'll leave your site.
People don't read everything on your page. They scan it for interesting information. Grab their
attention with benefits.

· Don't mix up features and benefits
You must differentiate between features and benefits. Features are the attributes of your product,
benefits are what your product promises. For example, if you sell a solar-powered clock, then the
feature is "uses new 38/12 solar cells". The benefit to the buyer is "you save money because you
don't have to buy batteries anymore".
Don't bore your potential customers with technical details. Tell them what your product will do for
them, how they will feel when they try your product. Maybe your product or service will make them
more money, maybe it will save them time. Tell them and don't be shy.

· Killer headlines will grab your visitors attention
Nobody will read your entire page. Make it easier for your customers by dividing your page into
paragraphs where each paragraph has a headline. Your headlines should make clear what to expect
in the next sentences and they should grab your visitors' attention.
Use words like "free, proven, benefit, first, discover, complete, exclusive" and avoid words like
"should, could" and "but". Make sure that you use "you" more than "I" or "we". Remember: Your
customers don't really care about you and your business. They only want to know what's in for them.

· End your sales copy by telling the reader what to do
At the end of your copy text, you must tell your visitors what to do next, for example "Click here to
order now for immediate delivery".

How to convert visitors into buyers. lesson 4.

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How to convert visitors into buyers..lesson 2


Step 2: Create trust

It's very important that your web site visitors have trust and confidence in your company. Your
customers must trust you. They won't buy from you if they don't.

· Make sure that your web pages have a professional design
Your web pages have to look perfect. If necessary, hire a professional web designer. Don't use
blinking text, funny animations or flashy banners on your page. Make sure that all links on your web
site are intact.
Don't use automatically created web pages. Some software programs allow you to automatically
create pages that are "optimized" for a special keyword. These doorway pages don't work anymore
on search engines (its simply spamming).
In addition, human web surfers are turned away by that kind of pages. While doorway pages might
look attractive to software programs, web surfers usually hate them.
Automatically created doorway pages usually look ugly to human web surfers. Often, they consist of
nothing more than a list of buzz-words. You won't get good results with this method because human
web surfers will quickly close such a web page.

· Tell your web site visitors who you are
Make sure that customers know that a real person is sitting behind this web page. Include your full
contact information on your web site and make it easy to find.
If your visitors don't know from whom they will purchase and how to contact you, they won't buy
anything. Show your privacy policy.

· Offer free trials and show your refund policy
The most common way that companies use to establish trustworthiness is to offer a free trial and a
money back guarantee. If your customers know what they'll get, they'll be more likely to purchase.

· Use testimonials
Its far better if other people say nice things about you than you saying nice things about yourself.
Testimonials from satisfied customers will show how your business can do a better job than your
competitor when it comes to customer satisfaction.

How to convert visitors into buyers..lesson 3

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How to convert visitors into buyers..lesson 1


Even if you have obtained high search engine rankings for your web site under your important
keywords, and even if you have hundreds of visitors per day, web surfers still might not purchase
anything on your web site.
Why do visitors sometimes not convert into sales? We'll give you several ways that can increase the
number of surfers that will become buyers on your web site.


Step 1: Accelerate your web pages
Web surfers hate to wait for slow loading web pages. If your web pages don't load fast enough, many
web surfers will go away without taking a look at them.
No matter how great your product is: if your web site is not fast enough, web surfers won't see it. Fast
loading web pages are crucial if you want to sell something on the Internet.
There are several things you can do to speed up your site. Of course, you should make sure that your
web host provides fast and reliable servers. In addition to hosting your web site on a fast server, you
can do the following to improve the loading time of your web pages:

· Reduce the number of graphics
A large number of graphics on your web pages can considerably slow down your page. For each
graphic on your web page, the web browser has to make another connection to your server.
If you cannot reduce the number of graphics on your web page, then try to combine several graphics
to a single bigger one. Use the same graphics on your other web pages so that web browsers can
load the graphics from the browser cache.

· Specify the dimensions of your graphics
Always make sure to include the height and width dimensions of your graphics in your HTML code.
This means that every IMG tag should have the WIDTH and HEIGHT attributes specified.
If web browsers don't have to figure out the dimensions of your graphics, they can already display
placeholders and start displaying the text of your web page before loading the graphics from the
server.
· Make the top of your page interesting
If a web page takes a long time to load, make sure that the top of the page contains something
interesting because visitors will see that part first.

· Divide your tables
Web pages that use a single large layout table take a long time to render in web browsers. Break up
huge tables into several smaller ones.

· Specify the dimensions of your tables
If you specify the WIDTH and HEIGHT attributes for your tables, then web browsers don't have to
load the complete table code to calculate the dimensions of the table.

· Double check cell widths
Take a moment to check the individual widths of each table cell. If the total is more than the
specified table width, then web browsers will have problems displaying your table.
It's important to know the download times of your web pages. In general, your home page should load
in 20 seconds on a dial-up connection and the top of your page should be displayed within 5-8
seconds.

Fast loading web pages are the most basic factor of a successful web site. If your web pages are displayed and rendered as quickly as possible, people will have more time to read the actual content of your web pages and eventually they'll buy something on your page.


How to convert visitors into buyers..lesson 2
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5 Steps to Creating Data-Driven Content

In a perfect world it’s easy to relay data in a way that is relatable to your audience and easy to interpret. In that same world, your audience is always the same people with a predictable taste in content, right? I wish it were true. It would make many marketers’ lives easier and we could all sit on Reddit for a few more hours every day.
Journalism has always focused on delivering information in a way that hooks the audience and keeps them engaged throughout a story. While using data is nothing new to journalists, data journalism is new in that it puts data front and center as the star of the content, often displaying the information in innovative ways.
Thanks to the constantly growing bank of content available on the Internet, we’re living in a data democracy. You no longer have to be a journalist or professional researcher to find data and use it to strengthen your content.
Whether you’re creating infographics or data-heavy articles, below are a few methods and tools to help you dig up valuable data that will make your content shine.
While you can just pump keywords into a search engine and pray you’re shown the perfect link that tells you everything you’ve ever want to know, it isn’t always that simple.
Hans Rosling’s project, Gapminder, is a great way to collect data from around the world. There are simply too many statistics available to dive into this resource without some notion of what you’re looking for, so use this once you have a clear idea of what you’re focusing on.

Instead of trying to outdo or replicate some of the most labor-intensive content out there, use others’ brilliant data visualizations as a way to generate your own ideas. A great example is the project FilmStrips. Creating something like this handy interactive infographic looks like it would be quite an undertaking if you had a deadline of one day, right? Instead, you could narrow your topic to one focused aspect of the movie industry and use data from FilmStrips as a source.
Is there enough data to execute your idea? Before picking a topic, you’ll need to research what data is available. The last thing you want is to start a project only to discover you can’t finish it due to inadequate information.
Check out the following data sources when testing the viability of your topic:
Public records and government data. Governments collect a wealth of data and most of it is available to the public. Divorce rates, number of houses sold, or average pay of certain jobs, and unemployment rates are just a few of the statistics you can collect from government sites. Within the U.S., here is a great start to federal databases and state databases.General research. Use this list from the Journalist’s Toolbox to find databases on the Internet.Website demographics and traffic. Go to the Google DoubleClick Ad Planner and enter the target URL. Below is an example of the demographics for Wikipedia’s main page.
Knowing which types of data are even available is half the battle, but this will become second nature once you have more practice collecting data.
How reliable is the data you’re holding? Consider the following as a hierarchy of online sources, from most authoritative to least:
Academic journalsStudies and research reportsGovernment sitesUniversity sitesNewspapers and magazinesAuthoritative blogs
Many people are skeptical about the reliability of data that represents an entire population when only 1,000 or more people were surveyed. Believe it or not, when a survey has at least 1,000 people it has a margin of error of under 3 percent. At this point, you shouldn’t be concerned about the reliability of the info you find from surveys.
And while it may be extremely tempting to pull content from a site that may not be entirely legitimate, you shouldn’t take the easy way out. Assume your audience will comb through your content like it’s their job to look for mistakes. Keep that in mind when you’re considering taking shortcuts.
The data journalists over at the Seattle Times recommend that you allow your viewers to have the data you used. This adds a level of transparency and permits people to see how a conclusion was drawn using the info provided. If nothing else, always provide the source that you obtained your content from, if for nothing else than to give credit to the website from which the info was pulled.
If you’re struggling with data visualizations and need a kick start, here are a few options:
All of these options serve a purpose and while you shouldn’t spend a great deal of time on multiple items if they don’t work for you, you should at least consider all your options before delving into your projects.
There are three types of viewers: occasional users, data miners and active users.
Occasional users are simply interested in seeing the data visualized and not necessarily the actual numbers. While these viewers are great for your metrics, you might want to consider how active users are viewing the info…Active users are members of the audience who take what you present, share it with their friends, and give feedback on your piece so that you can further improve your process of content creation.Data miners only want your data to use for other purposes. This isn’t necessarily a bad thing. If nothing else, you’re learning that your content has credibility and value to researchers.
With the ever-growing collection of data available on the Internet, anyone can use data to beef up their content with a lot less “fluff” and a lot more information. Using the above resources, you can find and collect data you can then build your content around.
How do you use data to strengthen your content? What are some great examples of data journalism you’ve seen? Let us know in the comments below. 
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