Blog Marketing - 10 Effective Ways to Market Your Blog

Author: Ngozi Nwoke
Do you have a blog with rich content but no or small number of readers? Having a blog with no one reading it can be very discouraging and disheartening. It is not enough to have a beautiful, well written blog; there is need for you to market it to attract readers and ultimately buyers if you have stuff to sell on your blog. If you need a change today, I present to you 10 simple but effective ways to market your blog.

In-house blog marketing
1. Enable SEO: SEO helps you to bring in real visitors from search engines. Make it possible for search engines to find your blog.
·         Have your own domain name,
·         create keyword rich titles
·         Highlight the important points in your article.
·         Use lists or bullets to convey your points
·          Use multimedia content like images, videos.
·         Link to your related posts.
·         create unique title tags
·         Enable permalinks and trackback
2. Update your content: Create rich contents frequently, 2-5 times a week.  Posting quality information regularly will market your blog to new readers. Also, your readers and visitors will know how often to check your blog for a new post. If you your blog is not updated regularly you will lose your readers. Nobody wants to read a blog that is not updated
3. Interact with your commenter: Respond to the comments on your blog as much as possible. No one wants to have a conversation alone, let them know you appreciate them; otherwise you may not be getting many more. Also follow-up some posters with emails, connect with them and build a relationship that will benefit you now or in future.
Outside blog marketing
4. Article marketing: Write article and submit to article directories like Ezinearticles, Articlebase, etc, and link back to your blog on the bio profile. Your article might be picked from there and that will be additional exposure for you.
5. Guest Posting: Offer free guest posts on popular blogs with high number of readers or subscribers on your topic. This will market your blog to wider audience and will also drive traffic back to your blog.
6. Participate in blog comments: Leave quality comments on other bloggers' posts, especially larger blogs. You will get recognition both from the blogger and the blogging community and that will give you some traffic and exposure in return.
7. Participate in forums: Join some forums in your niche and actively participate in them. Interact with other users and help them where you can. This will brand you as an expert in your niche. Add your blog link in your signature and it will drive traffic to your blog
8.       Use social networking sites: Social networking sites such as Facebook, Twitter and MySpace are inviting and intriguing.  They are powerful communication tools. Learning how to use them wisely to market your blog will increase traffic to your blog. Share your blog posts with your network and encourage them to share your posts too. That is going viral!
9.       Submit to blog directories so that people can find you
10.   Use Bookmarking Sites like Digg, Stumble etc. to spread your articles. Encourage your network to promote your shared articles too. It drives a lot of quick traffic.
For someone new with blog marketing, it may seem like a lot of work with little or no immediate return, hang in there, and just know that marketing is something that you have to build. Following these ten simple ways to market your blog will get you on track and make you smile soon. But you need to be dedicated and consistent with these for you to enjoy the large number of readers you desire.  Do you have any other effective way to share?


About the Author
Ngozi Nwoke is a business and marketing coach. MLM home-based business is easy on-line. Want more information on how to build your business? Free email updates check http://www.ngozinwoke.com

RELATED POST:

• How To Find Best ClickBank Products With CB Mall
• How to market your clickbank products on Twitter
• Internet Marketing Tips to Get Traffic to Your Site
• Best Ten Blog Marketing Tips
• Top Ranking With Guaranteed SEO
• Internet Marketing Using Pinterest

Top Link

How to get high search engine rankings

It is very important that you do the right things in the right order if you want to have high search engine
rankings.
It is not enough to submit your web site to search engines and to wait for the results. Search engines

• Blogging
• Facebook Marketing Answers
• How to Blog
• Blog Marketing Answers

use a variety of factors to rank web sites. You have to work on all factors if you want to achieve good
results.

1. Find the right keywords for your web site
The right keywords are not always obvious. In this manual, you'll learn how to find the right
keywords that will work best for your web site. It is very important that you target the right
keywords before you start with your search engine optimization work.

2. Optimize your web pages for these keywords
Optimizing your web pages for your important keywords is crucial if you want to have high search
engine rankings. Optimizing one or two pages is not enough. Search engines analyze all pages of
your web site and they put these pages in a context. It is important that the combination of your
web pages shows search engines that your web site is relevant to a special topic.
In this manual, you'll learn how to optimize your pages as quickly and efficiently as possible.

3. Submit your web pages to all important search engines and directories
After optimizing your web site for several keywords, you can submit your web site to search
engines and Internet directories. Although search engine submission is not as important as it was
(many search engines will find your web site through links on other sites), it can still help you to
get your web site listed faster.

4. Get links from other web sites and make sure that these links contain your keywords
Links from other web sites are extremely important if you want to have high search engine
rankings. Your web site must have good incoming links to get high search engine rankings.
High search engine rankings are always the result of optimized web pages and good incoming
links.

It is important that you work on ALL factors if you want to get high search engine rankings. It's not enough to focus on one or two factors.
You'll get best results if you go from step one to step four. Start by finding the most relevant
keywords for your web site and then proceed with the next steps.

Types of Keywords

When web surfers want to purchase something online, they go through three research phases. Web
surfers usually start with general keywords. After becoming more educated about a particular product

• Blogging
• Facebook Marketing Answers
• How to Blog
• Blog Marketing Answers

or service, they will use more specific keywords. As soon as the web surfers know what they want,
they use specific keywords.
For that reason, keywords can be divided into three types:
· Keywords for browsing
· Keywords for comparing
· Keywords for buying

1. Keywords for browsing
During the first research phase, web surfers use general keywords to find information. For example,
a web surfer might be interested in an MP3 player. The keyword that the web surfer might use in
search engines could be:
mp3 player
People who use keywords for browsing are usually looking for information only. Keywords for
browsing usually have a very high search volume. Getting a top 10 ranking for these general
keywords is very difficult and nearly impossible.

2. Keywords for comparing
In the second research phase, web surfers narrow their selection because they now know what type
of product they want. For example, the web surfer might have found out the he is interested in an
USB stick MP3 player with 1 GB flash RAM. The keywords of these web surfers are more specific:
mp3 player 1 GB
mp3 player usb stick
mp player under $100
trekstor mp3 player
samsung mp3 player
People who use keywords for comparing are more ready to buy. Comparing keywords are probably
the best keywords that you can target for your search engine optimization campaign. They often
have much lower search volume than general keywords but they will lead to more sales and it is
much easier to get top 10 rankings for these keywords.

3. Keywords for buying
During the last research phase, web surfers know what they want to purchase. They are just looking
for the web site with the best offer. For that reason, these surfers use very specific keywords:
trekstor i.beat cebrax 1 GB
trekstor i.beat cebrax 1 GB free shipping
philips SA178/07 1 GB
People who use keywords for buying are ready to buy. However, these keywords won't help you
much if you offer competing products.

Keywords for comparing are usually the keywords that work best for search engine optimization.People who use that keyword type are looking for a solution to their problem and they are ready to buy. To get best results with your search engine optimization efforts, you should concentrate on that keyword type.

Improve Search Engine Rankings With Proper Keyword Research

Twitter Marketing

EM Optimization

Social Media Marketing

By Michael Fleischner
The best way to achieve search engine dominance is by focusing on keyword research. As a search engine optimization consultant, I’ve worked with hundreds of companies that miss this very important step. Achieving top search engine rankings is largely based on the competitiveness of the keyword phrase you are trying to optimize for. If your competitor is in the top spot with a well entrenched web site, then your chances of out ranking him may be limited.
In addition to focusing on a keyword phrase that doesn’t have strong competition, you need to find terms that are frequently searched on. I recently finished a consulting assignment for a foundation trying to optimize their website. They had top rankings for a keyword term that seemed to be somewhat desirable. However, keyword research proved that the term received less than 100 searches per month. As a result, top rankings for this keyword phrase were nearly meaningless.
Once you have found a keyword phrase that isn’t too competitive and receives an adequate number of monthly searches, the next step is to thoroughly check out your competition. Google the keyword phrases you want to optimize for a run a back link check on the top three ranked web sites. This indicates the strength of those web sites relative to their search engine ranking. The more links, the more difficult it will be to rank higher than they do without some type of sustained link building campaign.
After doing your keyword research and confirming your choice of keywords and keyword phrases, it’s time to focus on improving your web pages around the keywords you’ve selected. Enhance your meta tags, titles, and web copy to include your keyword phrases. This helps to tell the search engines what your web site is about so it can rank your site appropriately. In addition to the on page factors, Google weighs off page factors to determine web site ranking.
Off page optimization requires a sustained effort that uses new content and additional links from third party websites. The most effective strategies are the most basic. Begin with a link building plan. Focus on article directories, web site directories, blogs, social bookmarking sites, and other resources where you can establish in bound links.
Your plan should include daily, weekly and monthly tasks that can attract links from authority websites consistently over time. Your goal should not be to generate thousands of inbound links quickly because Google will penalize your website. Rather, focus on steady link building.
If you want to improve your organic search engine ranking, begin with keyword research. By selecting the right keywords, you’ll be able to optimize your website more quickly than your competitors. After choosing the right keywords, focus on integrating your chosen keywords into your web site. Then you’re ready for link building and other off page optimization tactics that significantly improve rankings.
Michael Fleischner is an SEO consultant and author of SEO Made Simple, revealing strategies guaranteed to improve search engine rankings. Learn more about Michael's hands-on SEO training program, Internet Marketing Forum, and SEO consulting at MarketingScoop.com or contact him via the Marketing Blog at http://marketing-expert.blogspot.com.