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Showing posts with label Page Optimaization. Show all posts
Showing posts with label Page Optimaization. Show all posts

AIDA Theory for Landing Page

Author: Landing Pages
Whenever a consumer has to buy a product, he normally visits dozens of offline stores and simultaneously surfs tens of sites. Critical task for a manufacturer or service provider is to stand out of clutter and be on top of mind of client while he is on the final decision making stage. This entire process can be divided in two parts, first-to get a client to your page and second-fasten his decision making process in your favor.

First stage can be achieved by help of offline and online marketing tools like article marketing, blog writing etc. Second part of converting prospect to a client has to be done with designing of landing page. Landing page design is not simple process. It requires various skills like copy writing, web designing and above all sales conversion. The landing pages has to be perfect advertising for your product which not only creates interest but drives the prospect towards buying the solution provided by you.

In pursuit of converting visitor into customer, landing page can be designed keeping AIDA theory in mind. AIDA stands for Awareness, Interest creation, Desire for your product and Action to purchase the same. Success of this theory depends on two important parts, first equal emphasis has to be placed on each step and second a visitor has to progress from one step to another in correct progression without missing any of them. AIDA works with keeping type of client in mind. There are four basic types of visitors:

a.) Surfers: They are just casual movers, who do not what they want and have some unfulfilled needs.

b.) Comparison doer: He is in need for something and is moving from one site to other and comparing all available options.

c.) Converted Client: This type of client has already made a decision and just needs to be guided properly to transact swiftly.

d.) Customer: Has already bought your product and is satisfied with your service. He can be your reference generator.
AIDA can be applied to all type of clients but in different ways. A surfer who is not aware about his latent need can be transformed into window shopper. He occasionally lands on your page, at this point your landing page has to start with increasing awareness, which means informing him about your product and lead him till he buys one. Comparison doer is aware about what he needs but has not decided where to purchase it from. Landing page has to be designed in such a way that he finds value in your deal and pushed towards action. Clients of last two types are converted ones and need to be provided all operational help to make their experience pleasurable.

By working on AIDA model with discipline, you can have great landing page which will result in highest conversion rate for you.
Article Source: http://www.articlesbase.com/web-design-articles/aida-theory-for-landing-page-5538747.html
About the Author
Makemylandingpages Create outstanding landing pages, landing page design, for your business, which will help you in quickly selling your products & services. We are a highly qualified & certified team of landing page designers. Email us at: design@webindiainc.com
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How to Use Twitter to Increase Efficient Web Traffic

Blogging        How to Blog        Blog Marketing Answers

Twitter is one of the most important social media sites present today. Twitter is a useful platform for increasing web traffic, because it is a link-based service.But Twitter is far more than that. Just because you tweeted it doesn’t make it so important that you will get more traffic. There are some guidelines to achieving success with guiding Twitter users to your website, including many subtle approaches to web promotion. Read more to find out how to use Twitter to increase web traffic.

 Steps 

Create a Twitter account, if you have not already. Make sure to put in a picture or logo, and place your website in your short "bio" description. Choose a username that is your website name. 


 Appoint an experienced social media marketer to handle your Twitter account, if you do not know how. The key to the successful use of social media promotion is consistency. This person should be prepared to use the company objectives to tweet at least once per day, if not more, and answer tweets that are directed at the website's Twitter account. 


 Start following people and posting daily. Spend some time posting about the website, current events, comedy and professional culture. Few people follow brand new accounts, so it is important to start developing a community-friendly voice before you start looking for followers.


 o Follow people who you think are interesting and who have a lot of followers. A referral from a popular or interesting Twitter user will spread your website's reach. 


 Go to Twellow, We Follow or another Twitter directory to find Twitter users in your demographic. Follow 10 to 100 every week to slowly build up your following. Many people receive alerts from people who follow them, and then follow your account in turn.


 o This should not be the only way you garner followers. It is often regarded as "spamming" when done in large groups. You should only do a small number at a time, and try to build followers through consistent promotions, community posts and witty or sincere communication with your other followers.


 Mix your website links and content in with posts about culture, retweets of posts from people in your industry and educational content. Twitter's community approach means that people do not like a "hard sell" on your website or your products. Focus your posts on building a culture, brand and community voice around your website content. 


Craft your tweets carefully. Many businesses and professionals make mistakes by syncing all their social media. Twitter is a shorter format that requires you to craft minimal text that still grabs attention.


 o Think of your tweet as your article headline. Decide if you were reading a newspaper and you saw that headline, if you would choose to read further. How well you write your tweets will determine how many people visit your website. 


 Learn to use a hashtag. This is a Twitter-based device that tags your post and allows people to click on a keyword to find many posts about the same topic. You need to include a "#" hash symbol before your keyword to correctly use the hashtag.


 o For example, instead of writing "Today's deal is $5 off a Mad Men-inspired cardigan," write "Today's #deal is $5 off a Mad Men-inspired cardigan." Include your website and/or a coupon code to drive people to your site. Users will click on "#deal" and your post will come up in their list, or Twitter aggregate sites, like Cheap Tweet, will pull all of the hash tagged deals from the day from Twitter and list them on their site.


 o Follow trending topics, which are popular hash tags, on Twitter. When a topic relates to your industry, or you have something to say that correlates with the topic, use the hash tag along with a comment and your URL. Some websites have started blogging about current events so that they can effectively use the hashtag to bring Twitter users to their website. 


o Create a short and memorable company, event or website hashtag. Use it in your own posts, so your followers know to use it every time they read something on your site or buy a product. Search your hash tag daily and respond to people who have used it, in order to encourage good conversation, or redirection to a conversation on your site.


 Improve your customer service through Twitter. Search on Twitter every day for mentions of your site or your hashtag, and respond to problems or conversations. Be gracious about criticism, because the best thing you can do is provide is a rational, understanding and problem-solving approach. 


 Post friendly comments on blogs or websites and link them to your Twitter account, if you think your followers would find them interesting. Be a guest blogger on someone else's website, and let them blog on your site. Working with other businesses or professionals who have a good Twitter following will get you more followers, who will then see your profile and visit your site.


  Set up Twitter-only coupon codes, sneak previews or streaming. List a code that they can input into your site to get content. People will be encouraged to recommend, or retweet, this information, and you will quickly see how much traffic you are gaining from Twitter. 

Tips

 • Choose carefully between tweeting your entire web address, to get your website name some exposure, and shortening it so that you can use more characters in your tweet. You can use services like Tweet Burner or Tiny URL to shorten the address. It will redirect people to your website.


 • Be patient. Becoming part of the Twitter community takes a number of months to a year. Start tweeting well before you plan to host events or have large sales, so you can build a profile and followers. Once you start to use Twitter promotion strategies, your followers should grow steadily and your web traffic will increase. 

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