Step 2: Create trust
It's very important that your web site visitors have trust and confidence in your company. Yourcustomers must trust you. They won't buy from you if they don't.
· Make sure that your web pages have a professional design
Your web pages have to look perfect. If necessary, hire a professional web designer. Don't use
blinking text, funny animations or flashy banners on your page. Make sure that all links on your web
site are intact.
Don't use automatically created web pages. Some software programs allow you to automatically
create pages that are "optimized" for a special keyword. These doorway pages don't work anymore
on search engines (its simply spamming).
In addition, human web surfers are turned away by that kind of pages. While doorway pages might
look attractive to software programs, web surfers usually hate them.
Automatically created doorway pages usually look ugly to human web surfers. Often, they consist of
nothing more than a list of buzz-words. You won't get good results with this method because human
web surfers will quickly close such a web page.
· Tell your web site visitors who you are
Make sure that customers know that a real person is sitting behind this web page. Include your full
contact information on your web site and make it easy to find.
If your visitors don't know from whom they will purchase and how to contact you, they won't buy
anything. Show your privacy policy.
· Offer free trials and show your refund policy
The most common way that companies use to establish trustworthiness is to offer a free trial and a
money back guarantee. If your customers know what they'll get, they'll be more likely to purchase.
· Use testimonials
Its far better if other people say nice things about you than you saying nice things about yourself.
Testimonials from satisfied customers will show how your business can do a better job than your
competitor when it comes to customer satisfaction.
How to convert visitors into buyers..lesson 3
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