What is link popularity?
Link popularity has become a very important factor for high search engine rankings. Generally
speaking, link popularity is the number of other web sites that link to your web site.
The more other web sites link to your web site, the higher your search engine rankings will be. The
idea behind this concept is that search engines think that your web site must be important if many
other web sites link to your site.
Of course, the number of links alone is not enough to improve your search engine rankings. It is also
important that the other web sites are related to your web site. Links from unrelated web sites won't do
your own web site much good. If the links to your web site include your important keywords in the link
text, the effect on your search engine rankings will be much higher.
If you want to be found for the search term "brown shoes" then it's much better to get links like
<a href="http://www.example.com">brown shoes</a>
than links like
<a href="http://www.example.com">Peter & Wolf Inc.</a>.
If the link to your site includes your search term, search engines think that your web site must be
relevant for this search term.
High link popularity alone won't bring you high search engine rankings, of course, your web site
content must also be optimized for search engines. It doesn't make sense to get many incoming links
if your web site doesn't have much content. If search engines find that the links to your web site and
the content on your web site match, they will give your web site high search engine rankings for its
topic
Search engines use the following factors to determine the rank of your web site:
· the content of your web site (must be optimized for search engines while being attractive to
human web site visitors)
· the number and the quality of links to your web site (the links should be on web sites that are
related to your web site and they should contain your important keywords)
A combination of optimized web page content and good link popularity leads to high search engine rankings. Your web site must have both if you want to get good results.
· It is difficult to get high search engine rankings for a web page with optimized content that does not have good link popularity.
· It is difficult to get high search engine rankings for a web page with good link popularity that does not have optimized content.
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