your web site has good search engine rankings for popular keywords that are related to the theme of
your web site. In this manual, we use the term "keywords" for single word keywords and for keyword
phrases, for example "hiking boots shop chicago".
The right keywords are important to the success of your SEO activities!
It's pointless to optimize your web pages for keywords that nobody uses in the search engines. In
addition, in order to get targeted visitors, the keywords must not be too broad or too general. IBP's
Keyword Generator tool helps you to build a list of keywords that people use on search engines to find
your web site.
Which keywords are the right keywords for your web site?
Use focused and targeted keyword phrases that are common enough so the web searcher will use
them, but selective enough that they don't return millions of matches. Very specific keywords generate
highly qualified, targeted traffic that increases your sales. The first step in choosing the right keywords
is to make them very specific.
· use keyword phrases that consist of two to four words
· avoid very competitive keywords
· be specific
· only check the keywords that are important to you
For a successful online marketing campaign, you have to target the right keywords. The keywords you
use should be relevant for your web site and web surfers should be searching for your keywords. Most
people use a two to four word phrase in a search, so phrases are very effective.
Single words cannot be promoted effectively. For example, it is not likely that someone looking for
"free software download" is going to type just "software" into the search box.
Avoid the most popular keyword phrases because you'll be competing with millions of other pages for
a search engine's attention. It is unrealistic to think that a new web site could rank number one on a
popular phrase like "mp3". More established companies who have been on the Internet for several
years will have the big advantage of a high link popularity.
Internet users who use four-word searches are more likely to purchase goods or services than those
using fewer words (source: Oneupweb Research).
Start with multiple word keywords and then extend your keyword list
Search engines analyze all pages of your web site and put them in a context. Start with multiple word
keywords and then extend your keyword list. If you're selling MP3 files, you should optimize your web
pages for keywords such as "independent bands mp3", "alternative grunge mp3", "pop music mp3
download" and similar keywords first.
If your web site many rankings for these keywords, search engines will find out that your web site is
relevant to the mp3 topic. As soon as search engines consider your web site relevant to this topic, it
will be much easier to get high rankings for keywords such as "mp3 download" or even "mp3".
If you want to successfully promote your web site on the Internet, you have to choose the right
keywords. If you target the wrong keywords, your web site promotion efforts will be in vain. It's important to start with multiple word keywords to make your web site relevant to a topic.
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