Author: Landing Pages
Landing page is the primary visual introduction to your business and it should strengthen your brand's outstanding qualities and convey the message quickly. It is the essential part of driving your sales online. As visitors tend to go through these web pages swiftly, they ought to be organized in a manner that may take the expected action without having to gather selective information.
All the web pages can be optimized in various methods. If your landing pages are not converting, you are supposed to tell the visitors why your product is awesome. You have only five to six seconds to tell this.
The below mentioned checklist can help you avoid most of the common traps.
Prepopulate the cursor
If your landing page has a form field you wish visitors to fill out, a better way to increase conversion rates is to prepopulate the cursor into the first field. This difference has a powerful effect on conversion rates.
Keeping short
You can increase the conversion rates by just asking fewer questions on your form. Visitors normally don't want to answer more questions to get what you are offering. Once you have captured the basic information of visitors, you can build their profiles in future campaigns.
Testimonials
Including customer testimonials on landing pages is another tactic that is very effective. This is the better way of building trust with your prospective customers than relying on existing customers. You can include testimonials anywhere on your landing page (generally in the sidebar).
Trust Icons
By putting the trust icons next to the submit buttons, more visitors are likely to click on them. Visitors will look at these icons and symbols and may feel at ease. In fact, these logos can strengthen trust and improve the conversion rates. An important example of this methodology is what Prevent Therapy did on its landing pages of sleep apnea treatment.
Using Thank you page
A Thank you page helps in up-selling or cross-selling the products and services. If a visitor gets converted through your product free trial, you can then up-sell the product on your thank you page.
With these thank you pages, you can always engage the visitors by providing additional content or giving them an opportunity to contact the sales team.
About the Author
Makemylandingpages makes more successful and custom made landing page design which increase your conversion rate and generate more traffic. We create landing pages, facebook landing page, wordpress landing page without using any templates.
Very glad to know the important factors about landing page optimization to improve the website performance.
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