How to identify your Niche Market

How do you find a niche market to enter? Is there a series of questions you typically ask yourself that lead you to an idea? A niche market could be defined as a component that gives your business power. A niche market allows you to define who you are marketing to When you know who are you are marketing to it's easy to . determine where your marketing energy and dollars should be spent.

Defining your niche market before you embark on your Internet marketing strategy is important for the following reasons.
1.You'll know exactly where to advertise. You'll know where to look to find blogs and related sites that are catering to your market. This gives you a starting point.business owner would know exactly where to advertise, when to advertise and how long to advertise for.

2.When creating a marketing tool such as website, the website can be built for search engine optimization (SEO) making it easier for your niche market to locate or find your business online.

3.A defined niche market makes it easier to develop ideas for new products or services that inherently appeal to your specific niche.

Business owners who have see the importance of having a niche market and wish to embark on a target niche marketing strategy should spend some time asking yourself the following questions: 

• Assess customer-buying behavior 
•  Determine special needs.
•  Consider special interests. 
• Check your competitors. 
• Survey your prospects and customers.   

By analyze this questions it will be easy to define your niche market.