Social Icons

Email Marketing Tips For Businesses

Author: Triumph Marketing
Email marketing is a very powerful tool in the online marketing arena, and it's a tool which is sometimes forgotten as the likes of SEO, PPC and Social Media often dominate.
Email marketing has many advantages over some of these other digital marketing techniques, and it has many advantages over direct mail.
If you choose the right tool you can receive real-time stats as soon as you send your email marketing campaign. You'll see how many people have opened the email, which links they have clicked on, and what time they first opened the email. Stats like this can help you to optimise your email marketing campaigns over and over again.


Of cource. the email design is one of the most important stages of producing an email mailshot. You have to ensure that great conversion points are included throughout and that you have a decent text to images ratio. If your email campaign it soo 'image heavy' you could get penalised by the spam filters.
Remember, 80% of your recipients will action the email in the preview pane which means that you need to put your most important features at the very top of the email otherwise they could get missed. Many email providers also block images as standard, so if you have one large image at the top of the email you wont be making the most of the email.
Email campaigns can be created very quickly and you can schedule the sending time whenever you like...so you don't have to be in the office on Christmas day to send your sale campaign!
One of the most important aspects of the email campaign is the subject line, this is your opportunity to encourage your recipient list to open the email so make sure it's catchy and enticing.
So, if you have a sale coming up of simply want to work on maining your brand awareness why not start sending a monthly newsletter? This is a great opportunity to keep in touch with your customers and let them know more about all of your great products!
Sign up to your competitors mailing list and see what they are doing...
Triumph Marketing offer email marketing in Kent and the surrounding counties - contact them for more information.

About the Author
Daniel Daviess is currently researching email marketing in Kent



Top Link

1 comment:

  1. Email marketing training classes teach you the fundamentals behind good email marketing campaigns, email copywriting at affordable price. Come for a free Demo!

    ReplyDelete