Are you an expert at marketing online? Believe it or not, you really don't have to be if you want to improve your website sales. In truth, all you need is a good system to lead people to your website page, and then develop a plan to turn these people into customers. It doesn't matter if you use paid advertising or free marketing to get your traffic. If you can develop a plan to convert them into customers, your online marketing efforts will more than likely work for you.
After you have selected a niche, the first thing that you will want to do is get a squeeze page. A "squeeze page" is simply a website that is designed to capture a subscriber to your email newsletter. In some niche, some of the most ugliest squeeze pages converts really well. So don't get discouraged if you feel that your squeeze page isn't attractive. As long as it keeps bringing you in more leads, you're good to go.
After you have your squeeze page set up, now it's time to get traffic to your page. There are all kinds of ways to get traffic back to your website. You can do pay per click advertising, advertising on high traffic blogs and websites, solo ads, article marketing, video marketing, blog marketing, rss marketing, podcasting, press releases, email marketing and more. All of these traffic methods can produce incredible results for your website.
Once you get traffic to your website, encourage people to opt-in to your email newsletter. When they subscribe to your opt-in box on your squeeze page, you should redirect them to another page where they can download the freebie that you are offering, and also email them (via your autoresponder) with the link to the freebie also. In that very same email, you will want to tell them about your product, and include a link in your email to the sales letter page for it.
Now once you get your subscriber, you don't want to email them everyday. This is the fastest way to get someone to unsubscribe to you. Instead, stick with emailing your leads every 3 to 4 days. This is a good time interval to get them excited about receiving your next email, along with still being in the zone where they don't forget about who you are.
And this is basically the easiest way to earn money with your website. Make sure you're in a good niche that is reachable and very responsive. You can usually tell how hot a market is by the number leads you get in relation to the number of website hits you get on a daily basis. If you ever get a 40% to 50% conversion rate for your opt-in email newsletter, then you're definitely in a good niche.
Don't give up if you don't see alot of sales coming in with just a little bit of leads. If you have a lead base of around 200 subscribers, this really isn't enough leads to make a decision about whether or not you should continue the campaign. Now if you have 1,000 leads and they aren't very responsive, then maybe you should consider another niche to operate in.
Use these tips to earn the money in your online business that you are looking for. They are more than worth it.
Good luck with using these tips in your online business today.
About the Author
Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, simply visit his website here: http://www.internetmarketing-rules.com
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